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Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to improve your business immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of online marketing principles to completely value the book.

If you want to learn from someone who has actually made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization right away.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing principles to fully value it.

But overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online company.

So if you’re ready to gain from among the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might have to read it several times to fully grasp it. Or simply make it your buddy as you go about your online way of life service experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both innovative and brand-new online business owners.

The number of service books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing a successful business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still efficient today.

You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and effective book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your company. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business only.

Do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you wish to start or scale a company and follow proven ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.

DotCom Secrets offers wise insights and techniques to:

Existing business owners: If you haven’t begun a service at all or have no service idea, the book might not relate to you.

Item owners: If you have an existing item already, then you can discover methods to double or even triple your sales.

Confident online marketers: If you’re prepared to take actions that might challenge your concept of company, then you should utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a service that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been evaluated and shown to produce terrific results.

So whether you’re a beginner who’s simply starting or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding service.

If you currently have a service, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you must do to fail-proof your business, how to bring in consumers, and the secrets to substantially enhance your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– since they complement each other and offer beginning and growing an effective business.

Professional Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to successfully structure your business. You get to learn how to deliver your message and interact worth in such a way that makes individuals want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and get paid to share messages that will change another person’s life.

Both books are recommended to entrepreneur who wish to become more successful in their industries. Business owners who are developed to see chances in competition instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the basic marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

First, you need to have a full understanding of where you want your company. How does this understanding assist your clients and consumers?

This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re prepared to pay.

In the secret formula, 4 easy concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your company?

You’ll find answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable company, worth is essential. If there’s no value, clients and clients will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, you’ll also offer your consumers with a more tailored service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like a surprise that changes whatever you currently know about growing a lucrative service. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to require a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is necessary and has altered the method business owners and services approach sales online.

It works because it takes into consideration the clients’ behaviors– and moves them through the various steps of your worth ladder until they’re ready to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you might not know how to determine or serve them. That’s why knowing how to specify your target market is essential.

This secret describes where your target market (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.

Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent battle for many people. It’s arguably the most difficult aspect of running a successful online company.

Do you really comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.

He reveals you the very best type of traffic that you ought to take note of and how it can transform your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will lead to a sale.

Ensure you don’t avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and confident character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it indicates you can include more competent clients to your e-mail list and launch a successful product that individuals are prepared and willing to purchase right now.

In creating that attractive character, Russell Brunson defines the three elements you should keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character utilizing these elements and their components, and determine the very best way to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail design templates that have actually helped him to transition into an Attractive Character and a sought-after web marketer.

Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.

The days of dull email series are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and tactical about it anyways.

You wish to have the ability to lead perfect clients back to your deal. This might look easy but it’s effective nevertheless!

Russell also offers fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and methods for constructing high-converting funnels are discussed in detail, in addition to and what you really should do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.

This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. When building an organization, what a dreadful course to follow!

The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I read DotCom Secrets a few years ago (and a number of times more since that very first time to completely understand and carry out the methods in my own online organization.

It not just opened my eyes to funnels and how to develop them but also the seven stages that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a 6-, 7-, or even eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.

This trick alone is basic to creating the best type of page, offer, and traffic that will result in sales.

When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally comprehend. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common company guidance. It enters into the specific landing pages you can produce in the 7 building stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times throughout these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyperactive buyers for your services and products.

Once you’ve comprehended how this works, you can decide which you want to start with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this area and reveals the trick that made all his books sell millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, especially if you have an item you’re currently selling online (or perhaps offline).

I mean if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He highlights the power of words and how utilizing a particular WORD can alter your entire business amazingly. That single word can serve as bait.

No matter the market you operate in, what you do, what products you offer, or the business model, this is the part that a few of the successful business owners would hide from you.

 

Area Four: Scripts and funnels

The very first time I check out DotCom Secrets, I couldn’t understand this section due to the fact that it was unique in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually assisted him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it reveals what ought to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or business owners who have Shipping plus complimentary offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to buy.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and amusing– therefore triggering visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is quick however you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to construct a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Improve your business’ importance using the worth ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your industry.

Basic strategies that will work for any service design.

Build relationships and establish relationship with your clients.

Cons.

You might need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the information).

The book is perfect for companies that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a business.

You’ll discover a lot of aha minutes while going through the areas. More significantly, you’re guided on how to integrate the principle into my own company.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling product and services online, I extremely advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<