Cookbook Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s think about the benefits and drawbacks rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to improve your organization immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing concepts to completely value the book.

If you want to learn from somebody who has in fact made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company instantly.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing concepts to totally appreciate it.

Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online organization.

If you’re prepared to find out from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may have to read it several times to fully understand it. Or merely make it your companion as you go about your online way of life organization adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.

The number of company books do you still find relevant in this ever-changing world? Even though marketing techniques are continuously changing, the DotCom Secrets book is still extremely pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing a successful service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell discuss are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to start a company or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your business. You’ll definitely get arise from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online service just.

But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to scale an organization or begin and follow proven ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You should think about another book.

Although, DotCom Secrets offers smart insights and strategies to:

Existing company owner: If you haven’t started a service at all or have no company concept, the book may not be relevant to you.

Item owners: If you have an existing product already, then you can learn methods to double and even triple your sales.

Positive online marketers: If you’re ready to take actions that may challenge your idea of organization, then you ought to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. You don’t wish to fizzle out since you lack the skillset, tools, and tricks that have been evaluated and proven to produce great results.

Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful company.

If you already have a service, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you must do to fail-proof your company, how to bring in customers, and the tricks to significantly enhance your sales.

You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing organization or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– since they match each other and offer starting and growing a successful organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a detailed process to efficiently structure your business. You get to find out how to provide your message and communicate worth in a way that makes individuals wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and earn money to share messages that will alter another person’s life.

Both books are advised to company owner who want to end up being more effective in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the simple marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you desire your service. How does this understanding assist your customers and consumers?

This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four basic questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable organization, value is crucial. If there’s no worth, customers and consumers will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your clients with a more customized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that alters everything you already know about growing a lucrative organization. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to have a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is important and has actually altered the method business owners and businesses approach sales online.

It works since it takes into account the consumers’ behaviors– and moves them through the various steps of your worth ladder until they’re ready to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to define your target market is necessary.

This secret describes where your target market (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s probably the most difficult aspect of running an effective online business.

Do you actually understand how traffic operates in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation competence.

He reveals you the best type of traffic that you should take note of and how it can transform your company. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.

Ensure you do not avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and attractive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?

As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re successful at it, it indicates you can add more certified customers to your e-mail list and launch an effective product that people are all set and willing to buy right now.

In producing that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an appealing character utilizing these components and their elements, and identify the very best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five email design templates that have actually assisted him to shift into an Attractive Character and a popular web online marketer.

Due to the fact that it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open story hooks them the minute they read your first email and they’ll anticipate the next one.

The days of boring e-mail series are over. Do not just delight in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily get in touch with. You should be purposeful and tactical about it anyways.

You want to be able to lead ideal clients back to your offer. This may look basic however it’s effective nevertheless!

When you’re sending Seinfeld e-mails, Russell likewise provides great examples and composed design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and strategies for building high-converting funnels are talked about in detail, as well as and what you actually must do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no need to transform the wheel.

There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.

This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the entire vehicle. What a horrible path to follow when developing a business!

The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a couple of years ago (and several times more because that very first time to totally understand and carry out the strategies in my own online organization.

It not just opened my eyes to funnels and how to build them but likewise the seven phases that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The genuine difference between having a 6-, 7-, and even eight-figure company is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.

This trick alone is basic to developing the ideal kind of page, offer, and traffic that will result in sales.

When creating a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to completely understand. Well, who doesn’t wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal organization recommendations. It goes into the particular landing pages you can create in the 7 structure phases that we’ve talked about earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at specific times during these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyper buyers for your services and items.

You can choose which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this area and exposes the trick that made all his books sell millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, specifically if you have a product you’re currently selling online (and even offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can change your entire company amazingly. That single word can function as bait.

Regardless of the industry you operate in, what you do, what products you offer, or business design, this is the part that some of the successful business owners would hide from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was unique in its method. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have assisted him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to battle with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. When the visitor has actually successfully completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to offer tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, valuable, and amusing– thereby causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is short however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will motivate you to build an effective service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Enhance your company’ significance using the value ladders and sales funnel methods and scripts.

Get tricks to becoming an idea leader in your market.

Basic methods that will work for any business model.

Establish and develop relationships connection with your customers.

Cons.

You may need to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you implement the details).

The book is ideal for services that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for growing a service and starting.

You’ll discover a bunch of aha minutes while going through the sections. You’re assisted on how to integrate the principle into my own company.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<