Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing ideas to fully appreciate the book.
If you desire to learn from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to completely value it.
But in general, Dotcom Secrets is a valuable resource for anyone aiming to develop or grow an online business.
So if you’re all set to learn from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it numerous times to totally comprehend it. Or simply make it your companion as you set about your online lifestyle service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it pertinent to both innovative and new online entrepreneurs.
How many service books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell discuss are still reliable today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your business. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online company only.
However don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to begin or scale a business and follow tested ‘faster way’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing business owners: If you haven’t started a service at all or have no company idea, the book might not pertain to you.
Item owners: If you have an existing product already, then you can find out methods to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take steps that might challenge your idea of company, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been tested and shown to produce excellent outcomes, you don’t desire to fizzle out.
So whether you’re a newbie who’s just getting going or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a successful business.
If you currently have a business, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you need to do to fail-proof your organization, how to bring in clients, and the secrets to substantially improve your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and offer beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to effectively structure your organization. You get to discover how to deliver your message and communicate value in a manner that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to company owner who wish to end up being more effective in their markets. Business owners who are built to see chances in competition instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your company. How does this understanding assist your clients and customers?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is key when it pertains to constructing a sustainable business. , if there’s no worth, clients consumers customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your customers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you currently understand about growing a profitable business. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an efficient value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is important and has actually changed the method entrepreneurs and services approach sales online.
It works due to the fact that it considers the customers’ habits– and moves them through the different actions of your worth ladder up until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why understanding how to specify your target audience is necessary.
This secret details where your target audience (i.e., consumers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s probably the most daunting aspect of running a successful online company.
Do you really understand how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation know-how.
He shows you the best kind of traffic that you should take notice of and how it can change your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding techniques, the secrets to communicating well with your audience that will cause a sale.
Make sure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it indicates you can include more qualified consumers to your email list and launch a successful product that people are willing and prepared to acquire right away.
In producing that appealing character, Russell Brunson defines the three components you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these components and their components, and determine the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail design templates that have actually helped him to transition into a desired internet and an attractive character online marketer.
Due to the fact that it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not just delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can quickly get in touch with. You must be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your deal. This might look simple however it’s powerful!
When you’re sending out Seinfeld emails, Russell also offers excellent examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the techniques and strategies for constructing high-converting funnels are gone over in detail, as well as and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. When developing an organization, what a dreadful path to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a few years ago (and several times more because that first time to completely comprehend and implement the methods in my own online business.
It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This trick alone is essential to creating the ideal type of page, deal, and traffic that will cause sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely comprehend. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization recommendations. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive buyers for your product or services.
When you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, specifically if you have a product you’re presently offering online (or even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire service magically. That single word can serve as bait.
No matter the industry you operate in, what you do, what items you use, or the business model, this is the part that some of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this area because it was unique in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– thus triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will motivate you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your service’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your industry.
Basic techniques that will work for any service model.
Establish and develop relationships relationship with your consumers.
You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you implement the information).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing an organization and beginning.
You’ll come across a bunch of aha minutes while going through the sections. More importantly, you’re directed on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.