Dan Kennedy Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can utilize to enhance your organization right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of internet marketing concepts to completely appreciate the book.

Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has in fact made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing ideas to totally appreciate it.

However in general, Dotcom Secrets is a valuable resource for anyone seeking to construct or grow an online company.

If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might have to read it several times to totally grasp it. Or merely make it your buddy as you set about your online lifestyle organization adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and new online business owners.

The number of business books do you still find relevant in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized online and offline.”

This is a effective and transformative book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your business. You’ll absolutely get results from reading it.

To be sincere, DotCom Secrets seems like a book for constructing a sustainable online service only.

However do not be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you wish to begin or scale an organization and follow proven ‘faster way’ that has been tested by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to think about another book.

DotCom Secrets provides wise insights and methods to:

Existing entrepreneur: If you haven’t started a service at all or have no service idea, the book may not pertain to you.

Product owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.

Positive marketers: If you’re willing to take actions that might challenge your concept of organization, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a service that stands the test of time. You do not want to fizzle out since you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific results.

Whether you’re a newbie who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative organization.

If you already have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your organization, how to draw in clients, and the tricks to significantly increase your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing company or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– since they match each other and attend to beginning and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a detailed procedure to successfully structure your service. You get to find out how to provide your message and communicate value in a manner that makes individuals want to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and earn money to share messages that will alter someone else’s life.

Both books are advised to company owner who want to end up being more effective in their industries. Business owners who are developed to see opportunities in competitors instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the easy marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you want your company. How does this understanding help your customers and clients?

This will help you to serve them better– instead of trying to find out their pain points, how desperate they require services, and what they’re ready to pay.

In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they get from your business?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Worth is key when it comes to developing a sustainable company. , if there’s no value, clients clients customers customers leaveCustomers

Customers

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise offer your consumers with a more tailored service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that changes whatever you already understand about growing a successful business. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is very important and has changed the way entrepreneurs and companies approach sales online.

It works because it considers the consumers’ habits– and moves them through the various steps of your value ladder till they’re all set to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to identify or serve them. That’s why knowing how to specify your target audience is essential.

This secret lays out where your target audience (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent struggle for many people. It’s probably the most difficult aspect of running an effective online organization.

Do you truly comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation knowledge.

He shows you the best type of traffic that you must take note of and how it can change your company. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.

Make certain you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a appealing and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?

As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it indicates you can include more qualified clients to your email list and release an effective product that individuals are ready and ready to acquire right away.

In developing that appealing character, Russell Brunson specifies the three components you must keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an appealing character using these elements and their components, and determine the best way to interact your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that assist to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 email design templates that have actually helped him to shift into an Attractive Character and a popular web marketer.

The Soap Opera Sequence works due to the fact that it profits from providing worth to your subscribers. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of boring e-mail sequences are over. Don’t just delight in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You need to be strategic and purposeful about it anyways.

You wish to be able to lead ideal customers back to your offer. This might look easy but it’s effective nevertheless!

Russell also offers good examples and composed design templates to accelerate the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and tactics for developing high-converting funnels are talked about in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.

There’s a possibility that you’re making the above error if you’re a service owner and you’re struggling to break even.

This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire lorry. When building a business, what an awful path to follow!

The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their precise consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a priceless gift for your organization. Once you comprehend how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m really delighted that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully understand and execute the strategies in my own online business.

It not only opened my eyes to funnels and how to develop them however likewise the seven stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a six-, seven-, or even eight-figure business is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel process is dangerous.

This secret alone is fundamental to creating the ideal type of page, deal, and traffic that will cause sales.

When creating a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally understand. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common service recommendations. It goes into the particular landing pages you can produce in the 7 building phases that we’ve gone over earlier.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times throughout these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive buyers for your services and items.

Once you’ve understood how this works, you can choose which you want to begin with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books sell millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, particularly if you have an item you’re currently selling online (and even offline).

I indicate if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how using a specific WORD can alter your entire organization magically. That single word can act as bait.

Despite the market you operate in, what you do, what items you provide, or business model, this is the part that some of the effective business owners would conceal from you.

 

Area Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t grasp this section because it was special in its method. I had to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary due to the fact that it shows what should take place when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and amusing– therefore triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Improve your service’ significance using the worth ladders and sales funnel strategies and scripts.

Get tricks to becoming a thought leader in your market.

Basic techniques that will work for any company design.

Establish and build relationships connection with your clients.

Cons.

You may require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you implement the info).

The book is perfect for companies that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for starting and growing a business.

You’ll encounter a bunch of aha moments while going through the sections. More notably, you’re directed on how to incorporate the concept into my own business.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<