Dan Lok Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can use to improve your company right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of internet marketing ideas to totally value the book.

Dotcom Secrets is a great resource if you wish to learn from someone who has really earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization immediately.

The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing principles to fully appreciate it.

However overall, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online business.

So if you’re prepared to learn from one of the masters of Sales Funn, make certain to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it multiple times to totally comprehend it. Or merely make it your buddy as you set about your online lifestyle business experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it appropriate to both sophisticated and new online entrepreneurs.

How many business books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still exceptionally relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still effective today.

You’ll get a ton of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized offline and online.”

This is a powerful and transformative book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your organization. You’ll absolutely get arise from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company only.

Do not be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you want to begin or scale a service and follow proven ‘faster way’ that has been tested by Russell himself, you should check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You must consider another book.

DotCom Secrets offers smart insights and methods to:

Existing company owner: If you have not started a business at all or have no service concept, the book might not be relevant to you.

Product owners: If you have an existing product currently, then you can discover techniques to double or perhaps triple your sales.

Positive marketers: If you’re ready to take actions that may challenge your concept of company, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. You don’t wish to fizzle out since you do not have the skillset, tools, and tricks that have actually been checked and shown to produce great outcomes.

Whether you’re a newbie who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful company.

If you already have an organization, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers particular, actionable directions on what you must do to fail-proof your organization, how to draw in consumers, and the tricks to substantially increase your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– because they match each other and provide for starting and growing a successful organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a detailed process to efficiently structure your organization. You get to find out how to deliver your message and communicate value in such a way that makes people want to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and make money to share messages that will change someone else’s life.

Both books are recommended to entrepreneur who want to end up being more successful in their industries. Entrepreneurs who are built to see chances in competition instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you need to have a full understanding of where you desire your company. How does this understanding assist your customers and consumers?

This will assist you to serve them much better– instead of looking for out their pain points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your organization?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is essential. If there’s no value, consumers and customers will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll also offer your consumers with a more personalized solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that changes everything you already understand about growing a profitable business. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is important and has altered the method business owners and services approach sales online.

It works because it takes into consideration the customers’ behaviors– and moves them through the different actions of your value ladder up until they’re all set to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not understand how to determine or serve them. That’s why understanding how to define your target audience is necessary.

This secret describes where your target market (i.e., clients who are ready to acquire your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent struggle for the majority of people. It’s probably the most difficult element of running an effective online business.

Do you truly comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation knowledge.

He reveals you the best type of traffic that you need to pay attention to and how it can transform your business. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding strategies, the tricks to interacting well with your audience that will result in a sale.

Make certain you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?

As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it means you can include more certified clients to your email list and introduce an effective item that people are prepared and ready to purchase right away.

In developing that attractive character, Russell Brunson defines the 3 elements you need to keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character utilizing these elements and their elements, and identify the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five email design templates that have actually assisted him to transition into a popular web and an appealing character marketer.

Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of uninteresting e-mail sequences are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.

You want to have the ability to lead perfect clients back to your deal. This may look simple however it’s effective!

When you’re sending Seinfeld emails, Russell likewise offers good examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and methods for building high-converting funnels are discussed in detail, in addition to and what you really should do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.

There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re struggling to break even.

This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole lorry. When building an organization, what an awful course to follow!

The trick here is leveraging on other people who currently have a successful funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable gift for your business. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely thankful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to fully comprehend and implement the techniques in my own online business.

It not only opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a six-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.

This trick alone is fundamental to developing the best type of page, deal, and traffic that will lead to sales.

There’s likewise the pre-framing idea that you require to completely understand when developing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical company suggestions. It enters into the specific landing pages you can develop in the 7 building stages that we’ve discussed previously.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times throughout these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyper buyers for your services and items.

Once you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books offer millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have a product you’re presently selling online (and even offline).

I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a specific WORD can change your entire company magically. That single word can act as bait.

Regardless of the industry you run in, what you do, what products you provide, or the business design, this is the part that some of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not comprehend this area since it was unique in its way. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have assisted him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. As soon as the visitor has successfully filled out the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

However you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, helpful, and entertaining– thereby causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will influence you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Enhance your organization’ importance using the value ladders and sales funnel techniques and scripts.

Get secrets to becoming an idea leader in your market.

Easy strategies that will work for any business model.

Establish and construct relationships connection with your clients.

Cons.

You might require to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the details).

The book is ideal for organizations that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for growing a service and starting.

You’ll encounter a bunch of aha moments while going through the areas. More significantly, you’re assisted on how to include the principle into my own business.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<