Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing ideas to completely value the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to totally appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.
So if you’re ready to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it several times to completely comprehend it. Or merely make it your buddy as you go about your online lifestyle company experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both advanced and new online entrepreneurs.
The number of business books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a company or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
But don’t be constrained by that since the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale a company or begin and follow tested ‘faster way’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you haven’t started a company at all or have no business concept, the book may not pertain to you.
Item owners: If you have an existing item already, then you can learn strategies to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that may challenge your concept of business, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t wish to blow over because you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent results.
So whether you’re a newbie who’s just getting going or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a successful organization.
If you currently have a service, utilize the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your service, how to draw in customers, and the tricks to considerably boost your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– since they match each other and provide for beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your business. You get to learn how to deliver your message and interact worth in a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and make money to share messages that will change another person’s life.
Both books are advised to business owners who want to end up being more successful in their markets. Business owners who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your company. How does this understanding assist your consumers and clients?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, value is crucial. , if there’s no value, clients clients customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also supply your customers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you already learn about growing a rewarding service. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is important and has altered the method business owners and businesses approach sales online.
It works due to the fact that it considers the clients’ behaviors– and moves them through the different actions of your value ladder until they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to determine or serve them. That’s why understanding how to define your target audience is essential.
This secret describes where your target audience (i.e., customers who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s perhaps the most daunting element of running an effective online company.
Do you truly understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the answers.
He reveals you the very best kind of traffic that you need to focus on and how it can transform your company. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will cause a sale.
Ensure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it suggests you can add more certified consumers to your e-mail list and launch a successful item that people are prepared and ready to acquire right away.
In producing that appealing character, Russell Brunson defines the three components you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these components and their elements, and recognize the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have actually helped him to transition into an Attractive Character and an in-demand web marketer.
Due to the fact that it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of boring e-mail series are over. Don’t simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You want to have the ability to lead ideal clients back to your deal. This may look easy however it’s effective however!
When you’re sending out Seinfeld e-mails, Russell also provides great examples and written design templates to speed up the procedure.
Section Three: Funnelology
In this area, the methods and strategies for constructing high-converting funnels are talked about in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire automobile. What a dreadful path to follow when developing a business!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a few years ago (and numerous times more because that first time to fully comprehend and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to develop them but likewise the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, 7-, or even eight-figure company is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.
This trick alone is fundamental to producing the ideal type of page, offer, and traffic that will result in sales.
There’s also the pre-framing principle that you need to fully understand when creating a funnel– specifically if you want visitors and results in trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service suggestions. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper purchasers for your services and items.
When you’ve comprehended how this works, you can decide which you want to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have a product you’re presently offering online (or perhaps offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your entire business amazingly. That single word can act as bait.
No matter the industry you run in, what you do, what items you provide, or business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was special in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to deal with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it reveals what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. When the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– consequently triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to get premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your business’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your industry.
Simple methods that will work for any service design.
Establish and build relationships rapport with your clients.
You may require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the information).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for growing a service and beginning.
You’ll discover a bunch of aha minutes while going through the sections. More notably, you’re directed on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly advise that you get a copy of DotCom Secrets for FREE.