Convey value right away in your intro When it comes to SEO above the fold real Estate is really precious people are Searching for keyword they're clicking On your site sometimes multiple other Sites at the same time to decide who They want to listen to so they don't Always have time to read your entire Article only to get to the conclusion to Find the result that you're going to Tell them you've already kind of won When you get them on your page so don't Be afraid to just give away the result Of is it a good product if it's a review Or if it's a Roundup review which is the Best product straight away at the top Like in the second paragraph of your Article I'm a big proponent of this Whole inverted pyramid of value system For giving away the best information First and then kind of explaining it Further down