Digital Branding Strategy Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can use to enhance your company instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of online marketing principles to fully appreciate the book.

Dotcom Secrets is an excellent resource if you wish to learn from somebody who has really made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your business immediately.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to totally appreciate it.

In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online company.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You may need to read it numerous times to totally understand it. Or merely make it your companion as you go about your online lifestyle service experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both innovative and brand-new online entrepreneurs.

How many service books do you still find relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your business with effective list building and sales/conversion techniques, which can be utilized online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to start an organization or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for developing a sustainable online company only.

Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that question. If you want to start or scale an organization and follow proven ‘shortcut’ that has been tested by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You should think about another book.

DotCom Secrets offers wise insights and strategies to:

Existing entrepreneur: If you haven’t begun an organization at all or have no company idea, the book might not pertain to you.

Item owners: If you have an existing item currently, then you can learn techniques to double or even triple your sales.

Positive online marketers: If you’re ready to take steps that may challenge your concept of business, then you need to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have been checked and proven to produce excellent results, you do not want to fizzle out.

So whether you’re a novice who’s just getting going or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a successful company.

If you already have a company, utilize the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you need to do to fail-proof your business, how to bring in customers, and the secrets to significantly enhance your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing organization or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– given that they complement each other and provide for beginning and growing a successful organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed process to effectively structure your service. You get to discover how to deliver your message and communicate worth in a way that makes people wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and earn money to share messages that will change somebody else’s life.

Both books are recommended to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the easy marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your service. How does this understanding assist your customers and customers?

This will assist you to serve them better– instead of searching for out their pain points, how desperate they require options, and what they’re prepared to pay.

In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they obtain from your service?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable service, value is key. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your clients with a more tailored service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that alters everything you currently understand about growing a rewarding organization. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to require a complete value total worth place. You may not be able to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is essential and has actually altered the method business owners and companies approach sales online.

It works due to the fact that it takes into account the consumers’ habits– and moves them through the various steps of your worth ladder up until they’re prepared to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why knowing how to define your target audience is important.

This secret describes where your target market (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.

Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous battle for many people. It’s perhaps the most difficult aspect of running an effective online service.

Do you actually understand how traffic works in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.

He reveals you the very best type of traffic that you should pay attention to and how it can change your company. The type of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.

Ensure you don’t avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it means you can include more competent clients to your e-mail list and introduce a successful item that people are ready and all set to acquire right now.

In developing that appealing character, Russell Brunson defines the three elements you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character utilizing these components and their elements, and determine the best way to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five e-mail templates that have actually assisted him to transition into an Attractive Character and an in-demand web online marketer.

Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.

The days of dull email series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops excitement in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You should be purposeful and tactical about it anyways.

You want to be able to lead ideal consumers back to your offer. This may look simple but it’s powerful however!

Russell likewise provides good examples and composed design templates to accelerate the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and tactics for developing high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.

There’s a chance that you’re making the above error if you’re a company owner and you’re struggling to break even.

This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole vehicle. When building an organization, what an awful course to follow!

The trick here is leveraging on other people who currently have a successful funnel and making your deal to their exact clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless gift for your company. It’s rather easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to fully comprehend and execute the techniques in my own online business.

It not just opened my eyes to funnels and how to construct them however likewise the seven stages that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a six-, seven-, or even eight-figure company is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.

This secret alone is basic to producing the ideal type of page, deal, and traffic that will result in sales.

There’s also the pre-framing idea that you need to totally understand when producing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common company advice. It enters into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times during these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyper purchasers for your services and products.

You can decide which you desire to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this area and exposes the trick that made all his books offer millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, particularly if you have an item you’re currently offering online (or even offline).

I imply if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He stresses the power of words and how utilizing a particular WORD can change your entire business amazingly. That single word can function as bait.

Regardless of the industry you run in, what you do, what products you use, or business design, this is the part that some of the successful entrepreneurs would hide from you.

 

Section Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t understand this area because it was distinct in its way. I needed to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to battle with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential because it reveals what must take place as soon as you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has successfully completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to purchase.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and entertaining– consequently triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Enhance your company’ relevance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being an idea leader in your industry.

Easy techniques that will work for any organization design.

Build relationships and develop relationship with your clients.

Cons.

You may need to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the information).

The book is ideal for businesses that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and tricks for starting and growing a business.

You’ll discover a lot of aha moments while going through the areas. More significantly, you’re directed on how to incorporate the concept into my own service.

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and service. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<