Digital Marketer, Russell Brunson (Clickfunnels)

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can use to improve your organization right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of online marketing ideas to completely appreciate the book.

Dotcom Secrets is a great resource if you want to learn from somebody who has really earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your company right away.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing ideas to completely appreciate it.

But in general, Dotcom Secrets is an important resource for anybody wanting to build or grow an online organization.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might need to read it several times to fully understand it. Or simply make it your companion as you tackle your online way of life business experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and innovative online entrepreneurs.

The number of service books do you still discover pertinent in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing an effective service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell talks about are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be utilized online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin an organization or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your service. You’ll absolutely get results from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online company only.

But do not be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you want to scale an organization or start and follow tested ‘shortcut’ that has been tested by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.

Although, DotCom Secrets supplies clever insights and techniques to:

Existing company owner: If you haven’t begun a company at all or have no company idea, the book might not relate to you.

Product owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take actions that may challenge your idea of organization, then you need to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. You don’t wish to die because you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce great outcomes.

Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a rewarding service.

If you currently have a service, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you ought to do to fail-proof your business, how to bring in consumers, and the tricks to considerably enhance your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing company or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and attend to starting and growing an effective service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to effectively structure your organization. You get to discover how to provide your message and interact worth in a way that makes people wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and get paid to share messages that will alter somebody else’s life.

Both books are recommended to entrepreneur who wish to become more successful in their markets. Entrepreneurs who are built to see chances in competitors instead of pain.

In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your company. How does this understanding assist your customers and clients?

This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re willing to pay.

In the secret formula, 4 basic questions were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they get from your company?

You’ll discover answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Worth is key when it comes to building a sustainable organization. , if there’s no worth, clients consumers customers customers leaveCustomers

.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise offer your customers with a more customized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like an epiphany that changes whatever you already understand about growing a successful company. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an effective worth adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is essential and has altered the way entrepreneurs and companies approach sales online.

It works due to the fact that it takes into consideration the consumers’ habits– and moves them through the different actions of your worth ladder until they’re all set to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target audience is necessary.

This secret details where your target audience (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.

Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent struggle for many people. It’s perhaps the most difficult element of running an effective online organization.

Do you really comprehend how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.

He reveals you the best type of traffic that you must take note of and how it can change your company. The type of traffic includes:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will result in a sale.

Ensure you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and attractive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it means you can add more qualified customers to your email list and release an effective product that individuals are ready and prepared to acquire right now.

In producing that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an attractive character utilizing these components and their elements, and identify the very best method to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that assist to link and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT 5 email design templates that have assisted him to shift into a sought-after internet and an attractive character marketer.

The Soap Opera Sequence works because it profits from offering worth to your customers. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of dull email series are over. Don’t simply take pleasure in daytime soap on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.

You wish to be able to lead ideal consumers back to your offer. This may look basic but it’s powerful nonetheless!

When you’re sending Seinfeld e-mails, Russell likewise offers great examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and methods for constructing high-converting funnels are talked about in detail, in addition to and what you actually must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.

If you’re a business owner and you’re struggling to break even, there’s a chance that you’re making the above error.

This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole car. When constructing an organization, what an awful path to follow!

The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their exact clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless gift for your business. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to completely comprehend and carry out the techniques in my own online service.

It not only opened my eyes to funnels and how to develop them however also the 7 stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference in between having a 6-, 7-, or perhaps eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.

This secret alone is fundamental to producing the best type of page, deal, and traffic that will cause sales.

When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to completely comprehend. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common organization suggestions. It goes into the specific landing pages you can create in the 7 structure phases that we’ve discussed previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyperactive purchasers for your services and products.

You can choose which you want to start with first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have a product you’re presently offering online (and even offline).

I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He emphasizes the power of words and how utilizing a certain WORD can change your whole organization amazingly. That single word can function as bait.

Regardless of the industry you operate in, what you do, what products you use, or business design, this is the part that a few of the effective business owners would conceal from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was distinct in its way. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have actually helped him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Shipping plus free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to purchase. It’s “invisible”– which suggests there’s no aggressive or deceptiveness involved.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, practical, and amusing– therefore triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying cash.

Enhance your organization’ significance utilizing the value ladders and sales funnel methods and scripts.

Get tricks to becoming an idea leader in your market.

Basic methods that will work for any organization design.

Establish and construct relationships connection with your clients.

Cons.

You may require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the information).

The book is ideal for services that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and secrets for growing a business and starting.

You’ll come across a bunch of aha moments while going through the sections. More importantly, you’re guided on how to incorporate the concept into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<