Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your organization immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing ideas to fully value the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service right away.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to completely value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online business.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it numerous times to fully comprehend it. Or simply make it your buddy as you go about your online lifestyle organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and advanced online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your company. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization only.
But don’t be constrained by that because the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to scale a service or begin and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must think about another book.
DotCom Secrets offers smart insights and techniques to:
Existing business owners: If you have not started a business at all or have no organization idea, the book might not be relevant to you.
Item owners: If you have an existing product currently, then you can find out strategies to double or even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your concept of business, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. Since you lack the skillset, tools, and tricks that have been tested and proven to produce great outcomes, you do not want to fizzle out.
Whether you’re a novice who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a successful company.
If you already have an organization, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you must do to fail-proof your company, how to draw in clients, and the tricks to significantly improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the chance to quickly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– given that they complement each other and provide for beginning and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your organization. You get to discover how to provide your message and communicate worth in a manner that makes individuals want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and make money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who want to end up being more successful in their industries. Business owners who are constructed to see opportunities in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding help your consumers and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is crucial. , if there’s no value, clients clients customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already understand about growing a lucrative organization. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is essential and has actually changed the way entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the different actions of your value ladder till they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to define your target audience is very important.
This secret outlines where your target audience (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for most people. It’s probably the most overwhelming aspect of running an effective online organization.
Do you really understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the best type of traffic that you must take notice of and how it can change your organization. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Ensure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it suggests you can include more competent consumers to your email list and introduce a successful product that individuals are ready and ready to purchase immediately.
In developing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their aspects, and recognize the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have assisted him to transition into an Attractive Character and a popular web online marketer.
Because it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can quickly get in touch with. You should be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal customers back to your deal. This may look basic but it’s powerful however!
When you’re sending out Seinfeld e-mails, Russell also provides good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire vehicle. When developing a company, what a horrible path to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your organization. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I check out DotCom Secrets a few years ago (and several times more since that very first time to fully understand and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, seven-, or even eight-figure organization is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.
This trick alone is essential to producing the best type of page, deal, and traffic that will result in sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing concept that you need to totally understand. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business suggestions. It goes into the particular landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your services and products.
You can choose which you desire to begin with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have a product you’re presently selling online (or even offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your whole organization amazingly. That single word can function as bait.
Regardless of the industry you run in, what you do, what products you use, or the business design, this is the part that some of the effective business owners would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this area because it was unique in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to fight with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. But it’s “invisible”– which suggests there’s no pushy or deceptiveness included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– consequently causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your service’ significance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy strategies that will work for any organization model.
Establish and construct relationships rapport with your clients.
You may require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you execute the information).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for starting and growing a business.
You’ll discover a bunch of aha minutes while going through the areas. More importantly, you’re assisted on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets totally free.