Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will motivate you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to completely appreciate the book.
If you desire to find out from somebody who has really made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization right away.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to fully appreciate it.
But in general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online business.
So if you’re prepared to learn from one of the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it numerous times to fully understand it. Or simply make it your companion as you go about your online lifestyle business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both new and advanced online business owners.
How many business books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to start a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your business. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online business just.
But do not be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to start or scale a service and follow tested ‘faster way’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You ought to consider another book.
DotCom Secrets offers wise insights and strategies to:
Existing business owners: If you haven’t begun a company at all or have no company concept, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can learn methods to double and even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your concept of service, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been tested and shown to produce excellent outcomes, you don’t desire to fizzle out.
So whether you’re a novice who’s just beginning or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful company.
If you currently have a business, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you should do to fail-proof your organization, how to draw in consumers, and the secrets to significantly improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– given that they complement each other and offer beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your business. You get to find out how to deliver your message and communicate value in such a way that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and earn money to share messages that will change another person’s life.
Both books are advised to entrepreneur who want to end up being more effective in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you desire your company. How does this understanding assist your consumers and customers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is key when it comes to constructing a sustainable service. , if there’s no worth, customers clients clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your clients with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you already learn about growing a successful service. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to develop a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is very important and has actually changed the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the different actions of your worth ladder up until they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to specify your target market is very important.
This secret lays out where your target audience (i.e., clients who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for most people. It’s arguably the most daunting element of running a successful online business.
Do you actually comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation competence.
He reveals you the very best kind of traffic that you should take note of and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding methods, the secrets to interacting well with your audience that will cause a sale.
Ensure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it implies you can add more qualified clients to your email list and introduce a successful item that individuals are prepared and prepared to acquire right now.
In developing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these elements and their elements, and identify the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to transition into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works since it profits from offering value to your customers. This ‘value’ paired with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail sequences are over. Do not simply take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You wish to be able to lead ideal customers back to your deal. This might look easy however it’s powerful nonetheless!
When you’re sending Seinfeld emails, Russell likewise offers good examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the techniques and tactics for building high-converting funnels are talked about in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. What a terrible course to follow when developing a business!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a few years ago (and a number of times more because that first time to completely comprehend and execute the methods in my own online company.
It not just opened my eyes to funnels and how to construct them however also the 7 phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.
This secret alone is essential to creating the right kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you require to fully understand when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business recommendations. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper buyers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, especially if you have a product you’re presently offering online (and even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a specific WORD can change your entire business amazingly. That single word can act as bait.
Regardless of the industry you operate in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was distinct in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. As soon as the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– therefore triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium customers.
Section 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Basic methods that will work for any organization model.
Establish and develop relationships connection with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you execute the information).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for beginning and growing a company.
You’ll encounter a bunch of aha moments while going through the areas. You’re assisted on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.