Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing concepts to completely appreciate the book.
If you want to discover from someone who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to fully appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online service.
If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to completely grasp it. Or merely make it your companion as you set about your online lifestyle organization adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both new and advanced online business owners.
The number of organization books do you still discover pertinent in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with efficient list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your company. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.
However don’t be constrained by that since the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale a service or start and follow tested ‘faster way’ that has been tested by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
DotCom Secrets supplies smart insights and techniques to:
Existing entrepreneur: If you have not begun an organization at all or have no organization concept, the book may not be relevant to you.
Product owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your concept of service, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You don’t wish to blow over due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic results.
So whether you’re a novice who’s simply beginning or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a rewarding organization.
If you currently have a service, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you must do to fail-proof your company, how to attract customers, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– since they match each other and provide for starting and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your service. You get to learn how to provide your message and communicate worth in such a way that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and make money to share messages that will change another person’s life.
Both books are recommended to company owner who wish to become more successful in their markets. Business owners who are developed to see chances in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your business. How does this understanding assist your clients and clients?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four easy questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable business. , if there’s no worth, clients and customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise supply your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes whatever you already learn about growing a profitable organization. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is very important and has actually changed the way entrepreneurs and companies approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the different steps of your worth ladder until they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why understanding how to specify your target market is essential.
This secret details where your target market (i.e., clients who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for most people. It’s perhaps the most challenging element of running an effective online service.
Do you truly understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the best kind of traffic that you should take note of and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will result in a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it implies you can add more qualified customers to your email list and introduce an effective product that people are ready and all set to buy immediately.
In developing that attractive character, Russell Brunson specifies the three components you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their components, and determine the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have actually assisted him to transition into a popular web and an attractive character online marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull email series are over. Do not simply delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look simple however it’s effective nonetheless!
Russell also offers good examples and composed templates to accelerate the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this section, the techniques and strategies for developing high-converting funnels are gone over in detail, along with and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire automobile. What a terrible course to follow when developing a service!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your organization. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a few years ago (and numerous times more because that first time to completely understand and implement the strategies in my own online organization.
It not just opened my eyes to funnels and how to build them however also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, and even eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This trick alone is fundamental to creating the right kind of page, offer, and traffic that will lead to sales.
There’s also the pre-framing concept that you need to completely understand when creating a funnel– specifically if you want visitors and leads to trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service guidance. It goes into the particular landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper purchasers for your products and services.
You can choose which you want to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have a product you’re currently selling online (or even offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your whole company amazingly. That single word can serve as bait.
Despite the market you operate in, what you do, what products you offer, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this area since it was unique in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have actually helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and amusing– thus causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your organization’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your industry.
Basic strategies that will work for any service model.
Establish and build relationships rapport with your customers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you carry out the details).
The book is perfect for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and starting.
You’ll come across a lot of aha minutes while going through the areas. You’re guided on how to include the principle into my own service.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly advise that you get a copy of DotCom Secrets for FREE.