Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to enhance your business immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing ideas to totally value the book.
If you desire to learn from someone who has really made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to fully appreciate it.
But in general, Dotcom Secrets is a valuable resource for anyone wanting to build or grow an online service.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it numerous times to totally grasp it. Or merely make it your companion as you set about your online way of life service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both new and innovative online entrepreneurs.
How many organization books do you still find appropriate in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell speak about are still effective today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your business with efficient list building and sales/conversion methods, which can be utilized offline and online.”
This is a powerful and transformative book. If you’re looking to start a service or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your organization. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online organization only.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a business or start and follow proven ‘shortcut’ that has been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets supplies smart insights and strategies to:
Existing entrepreneur: If you haven’t begun a service at all or have no organization idea, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can find out techniques to double or even triple your sales.
Positive marketers: If you’re prepared to take steps that may challenge your concept of company, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Because you lack the skillset, tools, and tricks that have been tested and shown to produce great outcomes, you do not want to fizzle out.
Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a successful company.
If you currently have a company, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you ought to do to fail-proof your service, how to bring in customers, and the tricks to considerably improve your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– because they match each other and provide for beginning and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to efficiently structure your company. You get to discover how to deliver your message and interact value in a manner that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and make money to share messages that will change another person’s life.
Both books are advised to company owner who want to end up being more effective in their markets. Entrepreneurs who are built to see opportunities in competition instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that describes the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your organization. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is crucial. , if there’s no value, clients consumers customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise provide your customers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you currently learn about growing a rewarding organization. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is essential and has altered the method entrepreneurs and services approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the different actions of your value ladder till they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to define your target market is very important.
This secret details where your target audience (i.e., customers who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for many people. It’s probably the most difficult aspect of running a successful online company.
Do you actually understand how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He reveals you the best type of traffic that you need to take note of and how it can transform your company. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it suggests you can add more certified clients to your email list and introduce a successful product that individuals are prepared and ready to buy immediately.
In creating that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these components and their components, and identify the best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to connect and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into a popular web and an appealing character marketer.
Since it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of boring email sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly get in touch with. You must be tactical and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look easy however it’s powerful nevertheless!
Russell also offers good examples and composed templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are gone over in detail, along with and what you really should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. What an awful course to follow when developing a company!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to completely comprehend and implement the methods in my own online company.
It not only opened my eyes to funnels and how to develop them but likewise the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, 7-, or even eight-figure business is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is essential to creating the ideal kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing concept that you require to fully comprehend when producing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service suggestions. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive buyers for your services and products.
You can choose which you want to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have an item you’re currently selling online (or perhaps offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a particular WORD can alter your whole organization amazingly. That single word can act as bait.
No matter the industry you run in, what you do, what items you offer, or business model, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not comprehend this area since it was unique in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it shows what should happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thus causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your service’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your market.
Easy methods that will work for any service model.
Establish and build relationships rapport with your clients.
You may require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the details).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a service.
You’ll stumble upon a bunch of aha minutes while going through the sections. You’re guided on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.