Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing principles to completely appreciate the book.
If you want to learn from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to fully value it.
However in general, Dotcom Secrets is an important resource for anybody looking to build or grow an online company.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it several times to totally grasp it. Or just make it your buddy as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both brand-new and innovative online entrepreneurs.
The number of organization books do you still discover relevant in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company only.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale an organization or start and follow proven ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You should think about another book.
DotCom Secrets offers clever insights and strategies to:
Existing company owner: If you have not started an organization at all or have no business concept, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can learn strategies to double or even triple your sales.
Positive online marketers: If you’re willing to take steps that may challenge your idea of company, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. You do not wish to blow over due to the fact that you lack the skillset, tools, and tricks that have actually been tested and proven to produce terrific results.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a successful service.
If you already have a company, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you need to do to fail-proof your business, how to draw in consumers, and the secrets to considerably improve your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and offer beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to successfully structure your business. You get to learn how to provide your message and communicate value in a manner that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and earn money to share messages that will alter someone else’s life.
Both books are advised to company owner who wish to become more successful in their markets. Business owners who are developed to see chances in competitors instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your service. How does this understanding help your clients and consumers?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is essential. , if there’s no value, clients consumers customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise offer your clients with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you already know about growing a profitable service. You’ll get going with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is very important and has actually altered the way business owners and organizations approach sales online.
It works since it takes into consideration the customers’ habits– and moves them through the various actions of your worth ladder up until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to recognize or serve them. That’s why knowing how to define your target audience is important.
This secret details where your target audience (i.e., consumers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s arguably the most difficult aspect of running an effective online organization.
Do you really understand how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the best type of traffic that you must focus on and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it suggests you can add more qualified consumers to your email list and launch an effective item that individuals are willing and ready to buy immediately.
In producing that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their elements, and identify the very best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail templates that have assisted him to shift into an in-demand internet and an attractive character online marketer.
The Soap Opera Sequence works because it takes advantage of providing worth to your subscribers. This ‘worth’ combined with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Don’t just take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can easily link with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This might look easy however it’s powerful nonetheless!
Russell also offers good examples and written templates to speed up the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and tactics for constructing high-converting funnels are discussed in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of staying with systems that work. In other words, there’s no need to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole vehicle. When constructing a business, what an awful path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your company. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely understand and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to build them but also the 7 phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, 7-, and even eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is basic to creating the ideal type of page, deal, and traffic that will cause sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to completely comprehend. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal service guidance. It enters into the particular landing pages you can produce in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and products.
As soon as you’ve understood how this works, you can choose which you wish to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have a product you’re currently selling online (and even offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire service magically. That single word can act as bait.
Despite the industry you operate in, what you do, what items you provide, or the business design, this is the part that some of the successful business owners would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this area because it was distinct in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what need to happen when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. Once the visitor has actually effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. However it’s “invisible”– which suggests there’s no pushy or deception included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– thereby triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your business’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your industry.
Basic techniques that will work for any organization design.
Establish and build relationships relationship with your customers.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you execute the information).
The book is perfect for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing an organization.
You’ll discover a bunch of aha moments while going through the areas. More significantly, you’re guided on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.