Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your company instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing principles to completely appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing principles to totally appreciate it.
However overall, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online organization.
So if you’re prepared to gain from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it multiple times to fully comprehend it. Or just make it your buddy as you set about your online lifestyle service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and brand-new online business owners.
How many business books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell speak about are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your business. You’ll certainly get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online service only.
Do not be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale an organization or start and follow tested ‘shortcut’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing company owner: If you haven’t begun a service at all or have no organization idea, the book may not be relevant to you.
Item owners: If you have an existing product already, then you can learn techniques to double or even triple your sales.
Confident online marketers: If you’re ready to take steps that might challenge your idea of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been tested and proven to produce fantastic results, you do not want to fizzle out.
So whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a rewarding organization.
If you already have an organization, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you ought to do to fail-proof your service, how to draw in consumers, and the tricks to significantly enhance your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the chance to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– given that they complement each other and offer starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your organization. You get to discover how to deliver your message and communicate value in a manner that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and make money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who want to become more successful in their markets. Business owners who are built to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your business. How does this understanding assist your clients and consumers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is crucial. If there’s no worth, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise supply your clients with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you already understand about growing a successful organization. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is important and has actually changed the method entrepreneurs and businesses approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your value ladder up until they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why knowing how to define your target market is essential.
This secret describes where your target market (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for many people. It’s arguably the most challenging aspect of running an effective online organization.
Do you really comprehend how traffic works in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the best type of traffic that you must focus on and how it can change your company. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will cause a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it suggests you can include more competent customers to your email list and release a successful item that people are prepared and all set to purchase immediately.
In creating that appealing character, Russell Brunson defines the three parts you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these parts and their components, and recognize the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually helped him to transition into an in-demand internet and an appealing character online marketer.
Due to the fact that it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of uninteresting e-mail sequences are over. Do not simply delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This may look easy however it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also provides great examples and written templates to speed up the procedure.
Area Three: Funnelology
In this section, the methods and tactics for constructing high-converting funnels are discussed in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. What a dreadful path to follow when constructing an organization!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your service. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and several times more since that very first time to totally comprehend and carry out the techniques in my own online service.
It not just opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, seven-, and even eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.
This trick alone is basic to creating the ideal kind of page, offer, and traffic that will lead to sales.
When developing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing idea that you require to fully comprehend. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service guidance. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
As soon as you’ve understood how this works, you can decide which you want to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have an item you’re currently selling online (or perhaps offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire organization amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what items you offer, or the business design, this is the part that some of the effective business owners would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this section because it was unique in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to fight with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. As soon as the visitor has successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– consequently causing visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will inspire you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your company’ importance using the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your industry.
Simple methods that will work for any service model.
Build relationships and develop connection with your clients.
You may require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the info).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing an organization and beginning.
You’ll discover a lot of aha minutes while going through the sections. You’re assisted on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.