Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will motivate you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing principles to totally value the book.
Dotcom Secrets is an excellent resource if you wish to learn from somebody who has actually made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may need to read it multiple times to completely grasp it. Or merely make it your buddy as you tackle your online way of life service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both advanced and brand-new online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell discuss are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with reliable list building and sales/conversion approaches, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your organization. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization just.
But don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to begin or scale a service and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets provides clever insights and techniques to:
Existing company owner: If you have not started a service at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of business, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and secrets that have been checked and proven to produce excellent outcomes.
So whether you’re a beginner who’s just getting going or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a successful service.
If you already have an organization, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your business, how to draw in clients, and the secrets to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– because they complement each other and attend to beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your business. You get to discover how to deliver your message and communicate value in such a way that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are suggested to company owner who wish to end up being more successful in their markets. Business owners who are developed to see opportunities in competition instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your company. How does this understanding help your customers and customers?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable organization. , if there’s no value, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also offer your customers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you currently know about growing a rewarding service. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is essential and has altered the method entrepreneurs and companies approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the different steps of your value ladder until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to specify your target market is very important.
This secret lays out where your target market (i.e., clients who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s probably the most overwhelming element of running a successful online organization.
Do you truly comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He reveals you the very best type of traffic that you should take notice of and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced personal branding strategies, the secrets to interacting well with your audience that will cause a sale.
Ensure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a business owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it means you can add more competent clients to your email list and introduce an effective item that people are willing and prepared to purchase right away.
In producing that attractive character, Russell Brunson specifies the 3 parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these components and their components, and identify the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail templates that have actually helped him to transition into an Attractive Character and a popular web online marketer.
Due to the fact that it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look simple however it’s powerful!
Russell likewise provides fine examples and composed design templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the methods and techniques for building high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole lorry. What an awful path to follow when developing a service!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally understand and carry out the methods in my own online company.
It not just opened my eyes to funnels and how to build them however also the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, seven-, or even eight-figure service is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This secret alone is fundamental to producing the ideal type of page, offer, and traffic that will result in sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to totally understand. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
Once you’ve comprehended how this works, you can choose which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have a product you’re currently selling online (and even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a certain WORD can change your entire business amazingly. That single word can serve as bait.
No matter the market you run in, what you do, what products you offer, or business model, this is the part that a few of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t comprehend this area because it was unique in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. As soon as the visitor has actually effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. But it’s “undetectable”– which suggests there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– thus triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your business’ relevance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your industry.
Simple techniques that will work for any organization model.
Build relationships and develop connection with your consumers.
You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you implement the details).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing a business and beginning.
You’ll discover a bunch of aha minutes while going through the sections. More importantly, you’re directed on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.