Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to enhance your company immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to completely value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing principles to fully appreciate it.
But overall, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online organization.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it several times to completely grasp it. Or merely make it your companion as you set about your online way of life organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both innovative and brand-new online business owners.
The number of organization books do you still find relevant in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your service. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online company only.
However do not be constrained by that since the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to scale a business or begin and follow proven ‘shortcut’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets provides wise insights and techniques to:
Existing entrepreneur: If you haven’t begun a service at all or have no business concept, the book may not be relevant to you.
Item owners: If you have an existing item currently, then you can find out strategies to double and even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your concept of service, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic outcomes, you do not want to fizzle out.
Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a rewarding service.
If you currently have an organization, utilize the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you need to do to fail-proof your company, how to attract clients, and the secrets to significantly enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– since they match each other and attend to beginning and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to efficiently structure your company. You get to find out how to provide your message and interact value in a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who wish to end up being more effective in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your organization. How does this understanding help your customers and consumers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it pertains to building a sustainable service. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes whatever you currently learn about growing a profitable business. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you don’t have an effective worth adder drawn up.
The sales funnel is important and has altered the way business owners and services approach sales online.
It works because it takes into account the clients’ behaviors– and moves them through the different steps of your value ladder till they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s arguably the most challenging aspect of running a successful online company.
Do you actually comprehend how traffic works in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He shows you the best kind of traffic that you should take notice of and how it can transform your organization. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding methods, the tricks to interacting well with your audience that will lead to a sale.
Ensure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it suggests you can add more qualified consumers to your email list and launch a successful item that individuals are ready and willing to acquire immediately.
In creating that attractive character, Russell Brunson specifies the three parts you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these elements and their elements, and identify the very best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail templates that have actually helped him to transition into a sought-after internet and an appealing character online marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your subscribers. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of dull email sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.
You want to be able to lead perfect clients back to your deal. This may look easy but it’s effective!
Russell also provides fine examples and composed templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are discussed in detail, as well as and what you really must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole car. When developing an organization, what a horrible course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your company. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a couple of years ago (and several times more because that first time to totally understand and implement the strategies in my own online service.
It not just opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, seven-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.
This secret alone is basic to developing the right kind of page, deal, and traffic that will lead to sales.
When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business advice. It enters into the specific landing pages you can develop in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you want to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have a product you’re presently offering online (or even offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your whole organization amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what items you provide, or business model, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this section because it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have actually assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to deal with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. Once the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– therefore triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to build a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your service’ importance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Basic methods that will work for any company design.
Build relationships and develop relationship with your clients.
You may require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you carry out the information).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for beginning and growing a business.
You’ll come across a lot of aha moments while going through the sections. You’re assisted on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.