Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing principles to completely appreciate the book.
If you want to discover from somebody who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to completely appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online service.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it multiple times to completely comprehend it. Or simply make it your buddy as you set about your online way of life service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both new and sophisticated online entrepreneurs.
How many business books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to begin a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your service. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online business only.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to scale a company or start and follow proven ‘faster way’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You should consider another book.
DotCom Secrets offers smart insights and strategies to:
Existing business owners: If you haven’t started an organization at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing product already, then you can discover techniques to double or even triple your sales.
Positive marketers: If you’re prepared to take steps that might challenge your concept of business, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Since you lack the skillset, tools, and tricks that have been tested and proven to produce excellent results, you do not desire to fizzle out.
Whether you’re a newbie who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful organization.
If you already have an organization, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you should do to fail-proof your business, how to attract clients, and the secrets to considerably boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– since they complement each other and offer beginning and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your company. You get to discover how to provide your message and interact worth in such a way that makes people want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and get paid to share messages that will alter somebody else’s life.
Both books are recommended to entrepreneur who wish to become more successful in their industries. Business owners who are built to see opportunities in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your service. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four basic questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. If there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also provide your consumers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters whatever you currently understand about growing a profitable business. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has altered the method entrepreneurs and companies approach sales online.
It works because it considers the customers’ behaviors– and moves them through the different steps of your value ladder up until they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target market is very important.
This secret describes where your target audience (i.e., consumers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for the majority of people. It’s probably the most complicated aspect of running a successful online organization.
Do you really understand how traffic operates in the online marketing space? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He shows you the very best type of traffic that you must pay attention to and how it can transform your organization. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it indicates you can add more competent clients to your e-mail list and launch a successful item that people are ready and ready to purchase right away.
In creating that attractive character, Russell Brunson defines the 3 elements you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these components and their aspects, and identify the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to link and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually helped him to transition into a sought-after web and an attractive character online marketer.
Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Don’t just take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You must be tactical and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your offer. This might look simple however it’s powerful nevertheless!
When you’re sending Seinfeld e-mails, Russell also offers great examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and strategies for developing high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire lorry. What an awful course to follow when developing a business!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to completely understand and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to develop them however likewise the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, 7-, and even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is essential to producing the right type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you require to fully comprehend when creating a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and products.
When you’ve understood how this works, you can choose which you wish to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, especially if you have an item you’re currently selling online (and even offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your whole company magically. That single word can act as bait.
No matter the industry you run in, what you do, what items you provide, or the business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this section because it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what should take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use taped or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thus causing visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your company’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Simple strategies that will work for any service design.
Establish and construct relationships connection with your consumers.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you carry out the info).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing a business.
You’ll stumble upon a lot of aha moments while going through the areas. You’re directed on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.