Dotcom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing ideas to totally appreciate the book.
If you desire to learn from somebody who has actually made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing principles to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online service.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it several times to completely comprehend it. Or simply make it your buddy as you set about your online way of life company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both brand-new and advanced online business owners.
The number of organization books do you still discover appropriate in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion methods, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to start a company or scale an existing business, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online service only.
But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to scale an organization or begin and follow proven ‘faster way’ that has actually been checked by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You should consider another book.
DotCom Secrets offers clever insights and strategies to:
Existing entrepreneur: If you have not begun a company at all or have no business idea, the book may not pertain to you.
Product owners: If you have an existing item already, then you can learn strategies to double or even triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your concept of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce great results, you do not want to fizzle out.
So whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative business.
If you currently have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you should do to fail-proof your organization, how to bring in consumers, and the secrets to substantially enhance your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– considering that they match each other and attend to beginning and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your service. You get to find out how to deliver your message and interact worth in a manner that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to company owner who want to become more successful in their industries. Business owners who are built to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your company. How does this understanding help your customers and consumers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it comes to developing a sustainable organization. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your clients with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you already understand about growing a profitable company. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an effective value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has altered the way entrepreneurs and services approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different steps of your value ladder up until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why understanding how to define your target audience is very important.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for most people. It’s arguably the most complicated aspect of running an effective online business.
Do you truly understand how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He shows you the best kind of traffic that you ought to focus on and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will lead to a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it suggests you can add more certified customers to your e-mail list and introduce an effective product that people are willing and prepared to acquire immediately.
In developing that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their components, and identify the very best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have actually helped him to transition into an in-demand internet and an appealing character marketer.
Because it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply enjoy soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead ideal customers back to your deal. This might look basic however it’s powerful however!
Russell also offers good examples and written templates to speed up the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and techniques for developing high-converting funnels are gone over in detail, along with and what you really must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole car. What a dreadful path to follow when constructing an organization!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your company. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and numerous times more because that very first time to fully comprehend and implement the strategies in my own online company.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, 7-, or even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is fundamental to developing the best type of page, offer, and traffic that will result in sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely comprehend. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service guidance. It enters into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
When you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, particularly if you have an item you’re currently offering online (or even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a particular WORD can alter your whole company amazingly. That single word can serve as bait.
Despite the market you run in, what you do, what items you provide, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this section due to the fact that it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what should take place when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thus causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your company’ significance using the value ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your market.
Easy strategies that will work for any company model.
Build relationships and develop connection with your consumers.
You may require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you carry out the information).
The book is perfect for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing an organization.
You’ll discover a bunch of aha minutes while going through the sections. More importantly, you’re assisted on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.