Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing concepts to completely appreciate the book.
Dotcom Secrets is a great resource if you want to gain from somebody who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing ideas to fully value it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
So if you’re ready to gain from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it several times to completely understand it. Or just make it your buddy as you tackle your online lifestyle company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both innovative and brand-new online entrepreneurs.
The number of business books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion methods, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal building blocks for your service. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization just.
However do not be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to scale a service or start and follow tested ‘faster way’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You should think about another book.
DotCom Secrets supplies clever insights and techniques to:
Existing business owners: If you have not started an organization at all or have no organization concept, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can discover strategies to double or even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your idea of organization, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You do not wish to fizzle out because you do not have the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes.
Whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a successful company.
If you currently have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you need to do to fail-proof your company, how to bring in clients, and the secrets to considerably increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to quickly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– since they complement each other and provide for beginning and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your business. You get to learn how to deliver your message and communicate worth in a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and make money to share messages that will change somebody else’s life.
Both books are advised to company owner who want to end up being more successful in their industries. Business owners who are developed to see chances in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your service. How does this understanding help your clients and consumers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, value is essential. If there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters everything you already know about growing a lucrative company. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is important and has actually changed the method entrepreneurs and companies approach sales online.
It works because it takes into consideration the customers’ habits– and moves them through the different actions of your worth ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to specify your target audience is important.
This secret describes where your target audience (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for the majority of people. It’s perhaps the most daunting aspect of running a successful online service.
Do you truly understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.
He shows you the best kind of traffic that you should take notice of and how it can change your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Ensure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it indicates you can add more competent customers to your e-mail list and release an effective product that individuals are prepared and prepared to buy right away.
In producing that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these elements and their components, and determine the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have helped him to transition into a desired web and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your subscribers. This ‘worth’ coupled with a tempting open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Don’t simply delight in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You want to be able to lead ideal customers back to your offer. This might look simple but it’s effective nevertheless!
Russell also offers fine examples and written templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are gone over in detail, in addition to and what you really should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole lorry. What a dreadful course to follow when constructing an organization!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your organization. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I read DotCom Secrets a couple of years ago (and several times more because that first time to fully comprehend and carry out the techniques in my own online company.
It not just opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This secret alone is basic to developing the right type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you need to fully comprehend when producing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service advice. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive purchasers for your services and items.
When you’ve understood how this works, you can choose which you wish to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have a product you’re currently selling online (or even offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a certain WORD can change your entire service amazingly. That single word can serve as bait.
No matter the market you run in, what you do, what items you provide, or the business model, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this area because it was unique in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to battle with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it reveals what must take place when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has actually effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– thereby causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.
Section 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your business’ relevance using the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Simple strategies that will work for any business model.
Establish and build relationships rapport with your consumers.
You may need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you execute the info).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a business.
You’ll discover a bunch of aha minutes while going through the sections. You’re directed on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.