Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to totally value the book.
If you desire to learn from someone who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it numerous times to fully understand it. Or simply make it your companion as you set about your online lifestyle company experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
How many service books do you still discover appropriate in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with efficient list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your business. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.
Do not be constrained by that because the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a company or begin and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.
DotCom Secrets offers smart insights and techniques to:
Existing company owner: If you haven’t started a company at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing product already, then you can discover methods to double and even triple your sales.
Confident online marketers: If you’re willing to take steps that might challenge your idea of service, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific results, you do not desire to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding company.
If you already have a company, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you must do to fail-proof your organization, how to attract customers, and the secrets to significantly enhance your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they complement each other and attend to beginning and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your organization. You get to find out how to provide your message and interact worth in a manner that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to company owner who wish to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your organization?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is essential when it concerns building a sustainable business. , if there’s no value, clients clients customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your clients with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already understand about growing a profitable service. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is necessary and has actually altered the way entrepreneurs and services approach sales online.
It works because it considers the customers’ behaviors– and moves them through the various steps of your worth ladder up until they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to define your target audience is necessary.
This secret details where your target market (i.e., clients who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most daunting element of running an effective online service.
Do you truly understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He shows you the very best type of traffic that you ought to pay attention to and how it can change your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will cause a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it suggests you can add more qualified clients to your email list and release a successful item that individuals are prepared and prepared to acquire right now.
In producing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these elements and their aspects, and determine the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have actually assisted him to transition into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works since it capitalizes on providing worth to your subscribers. This ‘value’ combined with a tempting open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull email series are over. Don’t simply enjoy daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily get in touch with. You need to be strategic and purposeful about it anyways.
You want to be able to lead ideal consumers back to your deal. This may look easy however it’s powerful however!
When you’re sending out Seinfeld emails, Russell also supplies great examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the techniques and tactics for constructing high-converting funnels are discussed in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole automobile. What a dreadful path to follow when developing a service!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and numerous times more because that first time to completely understand and execute the strategies in my own online business.
It not just opened my eyes to funnels and how to construct them but also the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, 7-, or even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is fundamental to creating the best type of page, offer, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully comprehend. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company guidance. It goes into the particular landing pages you can create in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive buyers for your services and items.
When you’ve comprehended how this works, you can choose which you want to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have a product you’re currently selling online (or even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire organization amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what items you offer, or the business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not understand this area due to the fact that it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to battle with these parts since there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what need to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy. However it’s “undetectable”– which means there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– thus causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last section is short but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your business’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple strategies that will work for any service model.
Establish and construct relationships rapport with your consumers.
You might require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you implement the details).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing a business and beginning.
You’ll stumble upon a bunch of aha moments while going through the sections. More notably, you’re guided on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets free of charge.