Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing principles to completely appreciate the book.
If you want to find out from somebody who has in fact made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing principles to completely appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it several times to completely understand it. Or just make it your companion as you set about your online lifestyle business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both innovative and new online business owners.
How many business books do you still find relevant in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to start a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization only.
But don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to start or scale a service and follow proven ‘faster way’ that has been tested by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should consider another book.
DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you have not started an organization at all or have no company idea, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can learn techniques to double or even triple your sales.
Positive online marketers: If you’re willing to take actions that might challenge your idea of organization, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been checked and proven to produce terrific results, you don’t want to fizzle out.
So whether you’re a newbie who’s just starting or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative service.
If you currently have an organization, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you ought to do to fail-proof your business, how to bring in consumers, and the tricks to significantly increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– considering that they match each other and provide for beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your business. You get to find out how to deliver your message and communicate worth in such a way that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are recommended to business owners who wish to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding help your clients and consumers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four simple concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it comes to constructing a sustainable service. , if there’s no worth, customers clients clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes whatever you already understand about growing a rewarding business. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to construct a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is important and has actually changed the method business owners and businesses approach sales online.
It works since it takes into account the clients’ behaviors– and moves them through the various actions of your value ladder up until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why knowing how to define your target market is important.
This secret outlines where your target audience (i.e., consumers who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for the majority of people. It’s arguably the most difficult aspect of running a successful online business.
Do you truly understand how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation competence.
He reveals you the best type of traffic that you ought to take notice of and how it can change your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make sure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it suggests you can include more certified consumers to your e-mail list and release an effective item that individuals are willing and prepared to acquire right away.
In producing that appealing character, Russell Brunson defines the three elements you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these components and their aspects, and determine the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail design templates that have actually assisted him to shift into a sought-after internet and an attractive character online marketer.
The Soap Opera Sequence works since it capitalizes on offering worth to your subscribers. This ‘worth’ coupled with a tempting open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring email sequences are over. Do not just take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal clients back to your offer. This may look easy but it’s effective!
Russell likewise provides good examples and written templates to accelerate the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and strategies for building high-converting funnels are gone over in detail, in addition to and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a company owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole car. When developing a service, what an awful path to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your business. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to completely understand and carry out the strategies in my own online service.
It not just opened my eyes to funnels and how to build them however also the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a six-, 7-, or perhaps eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.
This trick alone is fundamental to creating the ideal kind of page, offer, and traffic that will cause sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to totally understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization advice. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your products and services.
You can choose which you desire to begin with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your company, especially if you have an item you’re currently offering online (or perhaps offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a certain WORD can change your whole service amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what items you provide, or business design, this is the part that a few of the successful business owners would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not understand this area because it was distinct in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have actually helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to deal with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it reveals what ought to take place when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. As soon as the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– therefore triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will influence you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your company’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Basic methods that will work for any service design.
Establish and develop relationships rapport with your consumers.
You might require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you execute the details).
The book is ideal for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing an organization and beginning.
You’ll come across a bunch of aha moments while going through the sections. You’re assisted on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and service. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.