Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing principles to completely value the book.
If you desire to find out from somebody who has in fact made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing ideas to totally value it.
But overall, Dotcom Secrets is a valuable resource for anybody seeking to construct or grow an online company.
So if you’re all set to gain from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might have to read it multiple times to fully comprehend it. Or just make it your buddy as you set about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both advanced and new online entrepreneurs.
The number of company books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your business. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online company just.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to begin or scale a business and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets offers clever insights and strategies to:
Existing entrepreneur: If you have not begun an organization at all or have no company idea, the book might not relate to you.
Product owners: If you have an existing product already, then you can find out strategies to double and even triple your sales.
Confident online marketers: If you’re ready to take steps that might challenge your concept of service, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been tested and shown to produce excellent results, you don’t desire to fizzle out.
So whether you’re a novice who’s just getting going or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a lucrative organization.
If you currently have an organization, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you should do to fail-proof your company, how to attract customers, and the tricks to substantially boost your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– considering that they complement each other and offer beginning and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to efficiently structure your service. You get to find out how to provide your message and communicate worth in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to business owners who wish to end up being more effective in their industries. Business owners who are constructed to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your business. How does this understanding help your consumers and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four easy questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is key when it comes to constructing a sustainable business. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your consumers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you currently know about growing a successful business. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have a reliable worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has changed the method business owners and businesses approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the various steps of your worth ladder till they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why understanding how to define your target audience is necessary.
This secret describes where your target audience (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for the majority of people. It’s arguably the most complicated element of running an effective online company.
Do you actually understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He reveals you the very best kind of traffic that you must take note of and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will result in a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it suggests you can include more qualified clients to your email list and introduce a successful product that individuals are willing and all set to acquire right now.
In producing that appealing character, Russell Brunson defines the three elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these elements and their components, and recognize the very best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have actually helped him to shift into an Attractive Character and a sought-after web marketer.
The Soap Opera Sequence works since it takes advantage of offering value to your customers. This ‘worth’ combined with an alluring open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Don’t simply enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You should be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This may look basic however it’s effective!
When you’re sending out Seinfeld emails, Russell also supplies great examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the techniques and tactics for building high-converting funnels are discussed in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire car. What an awful path to follow when developing a business!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to completely understand and execute the methods in my own online company.
It not just opened my eyes to funnels and how to develop them but also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, 7-, or perhaps eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This secret alone is basic to producing the best type of page, deal, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization guidance. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
You can choose which you want to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, especially if you have an item you’re presently selling online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a particular WORD can change your whole business amazingly. That single word can act as bait.
No matter the market you run in, what you do, what products you use, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was distinct in its method. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it reveals what ought to occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce business owners or online marketers who have Shipping plus totally free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– consequently triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will inspire you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Easy techniques that will work for any business model.
Establish and build relationships rapport with your consumers.
You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you carry out the information).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for starting and growing a business.
You’ll come across a bunch of aha moments while going through the areas. More importantly, you’re assisted on how to include the principle into my own company.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets totally free.