Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your company instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing concepts to fully value the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to totally appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
So if you’re all set to gain from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it numerous times to totally grasp it. Or simply make it your buddy as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both brand-new and innovative online business owners.
How many company books do you still discover relevant in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to start a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your service. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online company just.
But do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to begin or scale a service and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
Although, DotCom Secrets offers clever insights and methods to:
Existing company owner: If you haven’t begun a business at all or have no organization concept, the book may not relate to you.
Item owners: If you have an existing product already, then you can find out techniques to double and even triple your sales.
Positive online marketers: If you’re prepared to take steps that may challenge your concept of organization, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You don’t want to blow over because you lack the skillset, tools, and tricks that have actually been checked and proven to produce excellent outcomes.
So whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding organization.
If you already have a service, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you should do to fail-proof your service, how to draw in consumers, and the secrets to considerably increase your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– because they match each other and attend to starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your company. You get to find out how to provide your message and interact worth in such a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and make money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who wish to become more successful in their markets. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you desire your service. How does this understanding help your consumers and clients?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 basic concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is key when it pertains to constructing a sustainable business. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also provide your clients with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you already understand about growing a profitable business. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is necessary and has altered the method entrepreneurs and businesses approach sales online.
It works because it takes into consideration the clients’ habits– and moves them through the different actions of your worth ladder up until they’re all set to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to identify or serve them. That’s why knowing how to specify your target market is very important.
This secret lays out where your target market (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for the majority of people. It’s probably the most complicated element of running a successful online business.
Do you actually understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you must focus on and how it can transform your organization. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Make certain you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it implies you can include more qualified customers to your e-mail list and launch a successful item that individuals are all set and ready to buy right away.
In developing that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their components, and recognize the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail design templates that have actually assisted him to shift into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your customers. This ‘worth’ combined with an alluring open story hooks them the moment they read your first email and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not just take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You must be purposeful and tactical about it anyways.
You want to be able to lead ideal customers back to your offer. This might look easy however it’s effective nevertheless!
Russell likewise supplies fine examples and written templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and techniques for building high-converting funnels are gone over in detail, as well as and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. In other words, there’s no need to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire vehicle. When constructing a service, what a dreadful path to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I check out DotCom Secrets a couple of years ago (and a number of times more since that very first time to completely understand and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, 7-, and even eight-figure business is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This trick alone is essential to creating the right kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you require to totally comprehend when developing a funnel– specifically if you desire visitors and leads to trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business recommendations. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your services and items.
As soon as you’ve comprehended how this works, you can decide which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re currently offering online (and even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can change your whole company magically. That single word can act as bait.
Regardless of the market you operate in, what you do, what products you offer, or the business design, this is the part that some of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this area since it was unique in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to fight with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy. It’s “invisible”– which means there’s no aggressive or deception involved.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and entertaining– consequently causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your company’ relevance using the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Basic techniques that will work for any company model.
Establish and build relationships rapport with your customers.
You may need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you execute the information).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a business.
You’ll come across a bunch of aha moments while going through the areas. You’re directed on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.