Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing ideas to completely appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from someone who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing principles to fully value it.
However overall, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online business.
So if you’re ready to gain from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it several times to fully comprehend it. Or just make it your buddy as you set about your online way of life service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and advanced online entrepreneurs.
How many business books do you still discover pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your company. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online organization only.
However do not be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to begin or scale a company and follow tested ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You must think about another book.
Although, DotCom Secrets supplies smart insights and techniques to:
Existing company owner: If you have not begun a service at all or have no organization idea, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can learn techniques to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your idea of organization, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been checked and proven to produce terrific outcomes, you do not desire to fizzle out.
So whether you’re a novice who’s just starting or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a successful business.
If you already have a company, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you should do to fail-proof your company, how to attract clients, and the secrets to considerably boost your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– considering that they match each other and attend to beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your company. You get to find out how to deliver your message and interact value in a manner that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and make money to share messages that will alter somebody else’s life.
Both books are advised to business owners who want to end up being more effective in their markets. Entrepreneurs who are built to see chances in competition instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your service. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 simple concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your company?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it comes to constructing a sustainable service. , if there’s no value, clients consumers customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you currently understand about growing a profitable organization. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is very important and has changed the way business owners and companies approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different actions of your worth ladder till they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to determine or serve them. That’s why understanding how to define your target market is necessary.
This secret describes where your target market (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s arguably the most complicated element of running an effective online business.
Do you truly understand how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He reveals you the very best type of traffic that you must focus on and how it can transform your organization. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding techniques, the secrets to communicating well with your audience that will lead to a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it indicates you can include more qualified clients to your e-mail list and introduce an effective item that people are all set and prepared to purchase right away.
In creating that appealing character, Russell Brunson specifies the three parts you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their components, and identify the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to connect and establish an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have helped him to shift into an Attractive Character and a desired web marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing worth to your customers. This ‘worth’ paired with a tempting open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead ideal customers back to your deal. This may look basic however it’s powerful!
Russell also provides good examples and written design templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and techniques for constructing high-converting funnels are talked about in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. What an awful path to follow when building a service!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I read DotCom Secrets a few years ago (and several times more since that first time to totally understand and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to develop them but likewise the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, and even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.
This secret alone is essential to creating the ideal kind of page, deal, and traffic that will lead to sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to totally comprehend. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service advice. It enters into the particular landing pages you can create in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your product or services.
You can choose which you want to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, specifically if you have a product you’re presently offering online (and even offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can change your entire company amazingly. That single word can serve as bait.
No matter the market you run in, what you do, what products you offer, or business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t understand this section since it was special in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it shows what should happen as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. When the visitor has successfully filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. However it’s “unnoticeable”– which suggests there’s no pushy or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– therefore causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy methods that will work for any organization model.
Build relationships and establish relationship with your customers.
You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you implement the information).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a company and beginning.
You’ll discover a lot of aha moments while going through the areas. More notably, you’re directed on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.