Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing concepts to completely appreciate the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to totally value it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online organization.
So if you’re ready to gain from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to completely understand it. Or merely make it your companion as you go about your online lifestyle organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it appropriate to both new and sophisticated online business owners.
The number of service books do you still discover relevant in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a business or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online company only.
Don’t be constrained by that since the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to scale a business or begin and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to think about another book.
DotCom Secrets offers smart insights and strategies to:
Existing entrepreneur: If you haven’t started an organization at all or have no business idea, the book might not pertain to you.
Item owners: If you have an existing product already, then you can find out techniques to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your concept of organization, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t wish to fizzle out since you do not have the skillset, tools, and tricks that have actually been evaluated and proven to produce great outcomes.
Whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful service.
If you already have an organization, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you ought to do to fail-proof your service, how to draw in clients, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– since they match each other and offer starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your service. You get to discover how to provide your message and communicate value in a manner that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and earn money to share messages that will change another person’s life.
Both books are recommended to company owner who want to end up being more effective in their markets. Business owners who are developed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your company. How does this understanding assist your consumers and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is key when it concerns developing a sustainable company. , if there’s no value, customers consumers clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your clients with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you already understand about growing a lucrative organization. You’ll get started with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have a reliable worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is essential and has actually altered the method entrepreneurs and companies approach sales online.
It works because it takes into account the clients’ habits– and moves them through the different actions of your worth ladder up until they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why understanding how to define your target audience is necessary.
This secret details where your target audience (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for most people. It’s arguably the most daunting element of running a successful online service.
Do you really comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation competence.
He shows you the very best type of traffic that you need to focus on and how it can transform your organization. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding methods, the secrets to communicating well with your audience that will cause a sale.
Make sure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it indicates you can include more competent clients to your e-mail list and launch a successful product that people are all set and ready to purchase right now.
In developing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these elements and their elements, and determine the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email design templates that have helped him to transition into an Attractive Character and a desired web online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering value to your subscribers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your first email and they’ll anticipate the next one.
The days of boring email series are over. Don’t just enjoy soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You should be purposeful and tactical about it anyways.
You want to be able to lead ideal clients back to your offer. This may look easy but it’s effective!
When you’re sending Seinfeld emails, Russell also provides good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the strategies and strategies for building high-converting funnels are discussed in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. In other words, there’s no need to transform the wheel.
If you’re a company owner and you’re struggling to break even, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole automobile. When constructing a business, what a dreadful path to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable gift for your service. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a couple of years ago (and several times more because that very first time to fully understand and execute the methods in my own online business.
It not only opened my eyes to funnels and how to build them however also the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, seven-, and even eight-figure organization is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This trick alone is fundamental to creating the right kind of page, deal, and traffic that will result in sales.
When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely understand. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company recommendations. It enters into the particular landing pages you can develop in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper purchasers for your services and items.
When you’ve understood how this works, you can choose which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, especially if you have a product you’re presently offering online (or perhaps offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your entire service magically. That single word can serve as bait.
No matter the market you operate in, what you do, what products you provide, or the business design, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this area since it was unique in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what should take place once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to buy. It’s “invisible”– which suggests there’s no pushy or deception involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thus triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your company’ relevance using the worth ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Basic strategies that will work for any business design.
Establish and build relationships connection with your consumers.
You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you implement the info).
The book is ideal for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing a company.
You’ll discover a bunch of aha moments while going through the sections. You’re guided on how to include the concept into my own company.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.