Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing ideas to completely value the book.
Dotcom Secrets is a great resource if you want to gain from somebody who has actually generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to fully appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it numerous times to fully understand it. Or simply make it your buddy as you set about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and new online entrepreneurs.
The number of company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your company. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online company only.
However do not be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to begin or scale an organization and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You need to think about another book.
Although, DotCom Secrets supplies wise insights and techniques to:
Existing business owners: If you have not begun an organization at all or have no organization concept, the book may not relate to you.
Item owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re willing to take actions that might challenge your idea of organization, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been checked and proven to produce fantastic outcomes, you don’t desire to fizzle out.
So whether you’re a newbie who’s just starting or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative organization.
If you currently have an organization, utilize the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you must do to fail-proof your company, how to bring in customers, and the secrets to substantially improve your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– since they complement each other and offer beginning and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your company. You get to learn how to deliver your message and interact value in a manner that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and make money to share messages that will alter someone else’s life.
Both books are recommended to company owner who wish to become more effective in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is key when it concerns building a sustainable business. If there’s no worth, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you already understand about growing a rewarding company. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is very important and has altered the method entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the different steps of your worth ladder till they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to recognize or serve them. That’s why knowing how to define your target market is necessary.
This secret details where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for most people. It’s perhaps the most challenging aspect of running a successful online company.
Do you truly comprehend how traffic operates in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He shows you the very best type of traffic that you should focus on and how it can change your service. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more competent clients to your e-mail list and launch a successful product that individuals are ready and prepared to acquire immediately.
In producing that appealing character, Russell Brunson specifies the three parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and a popular internet marketer.
Because it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring e-mail series are over. Don’t just delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can easily connect with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect customers back to your deal. This may look easy however it’s powerful!
Russell also supplies good examples and written templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s a chance that you’re making the above error.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole car. When developing a service, what a terrible course to follow!
The trick here is leveraging on other people who already have a successful funnel and making your deal to their specific clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and numerous times more since that very first time to completely understand and implement the strategies in my own online organization.
It not just opened my eyes to funnels and how to build them however also the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This trick alone is essential to creating the ideal kind of page, deal, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to completely understand when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization recommendations. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, specifically if you have a product you’re presently selling online (or perhaps offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your entire business amazingly. That single word can function as bait.
No matter the industry you run in, what you do, what products you use, or business model, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this area since it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to fight with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it reveals what should take place when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. It’s “undetectable”– which means there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and entertaining– thereby causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your service’ importance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple methods that will work for any business model.
Establish and build relationships relationship with your consumers.
You might require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the info).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a company and beginning.
You’ll encounter a lot of aha moments while going through the areas. You’re directed on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets free of charge.