Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will influence you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing principles to fully value the book.
If you desire to learn from someone who has actually made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to totally value it.
But in general, Dotcom Secrets is an important resource for anyone aiming to construct or grow an online service.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it several times to fully grasp it. Or simply make it your companion as you set about your online way of life service adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both new and innovative online business owners.
How many organization books do you still find relevant in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with reliable list building and sales/conversion methods, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online organization only.
But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to start or scale a company and follow proven ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You should consider another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing company owner: If you have not started an organization at all or have no company concept, the book may not relate to you.
Item owners: If you have an existing product currently, then you can find out methods to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your idea of company, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Because you lack the skillset, tools, and secrets that have been tested and shown to produce excellent outcomes, you don’t want to fizzle out.
So whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a rewarding business.
If you already have a service, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you must do to fail-proof your business, how to attract consumers, and the secrets to substantially increase your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– considering that they match each other and provide for beginning and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to efficiently structure your service. You get to discover how to provide your message and interact value in a manner that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and get paid to share messages that will change another person’s life.
Both books are recommended to business owners who want to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your service. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, value is essential. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise offer your customers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you already learn about growing a successful organization. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is very important and has altered the method business owners and businesses approach sales online.
It works since it considers the customers’ behaviors– and moves them through the different actions of your value ladder up until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why understanding how to specify your target market is important.
This secret describes where your target market (i.e., consumers who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for many people. It’s arguably the most daunting aspect of running an effective online company.
Do you actually understand how traffic works in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation competence.
He shows you the very best type of traffic that you ought to pay attention to and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it suggests you can include more competent customers to your email list and release an effective item that individuals are willing and ready to acquire right now.
In developing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their elements, and determine the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email design templates that have helped him to shift into an Attractive Character and a desired internet online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on providing value to your subscribers. This ‘worth’ combined with an alluring open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You should be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This might look easy however it’s effective nonetheless!
When you’re sending Seinfeld emails, Russell also supplies good examples and written design templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and methods for constructing high-converting funnels are talked about in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire automobile. What an awful path to follow when building a business!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your organization. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally understand and carry out the methods in my own online business.
It not only opened my eyes to funnels and how to build them but also the 7 phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, 7-, and even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This secret alone is fundamental to developing the best kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing concept that you need to fully understand when producing a funnel– particularly if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service guidance. It goes into the specific landing pages you can develop in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have a product you’re currently selling online (or perhaps offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire organization amazingly. That single word can function as bait.
Despite the market you run in, what you do, what items you offer, or business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this area since it was distinct in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– consequently triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium clients.
Area 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your organization’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple techniques that will work for any company model.
Establish and build relationships rapport with your consumers.
You may require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you execute the info).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a company and beginning.
You’ll stumble upon a lot of aha moments while going through the areas. You’re directed on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly advise that you get a copy of DotCom Secrets for FREE.