Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will motivate you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing ideas to completely value the book.
Dotcom Secrets is a terrific resource if you want to learn from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to fully value it.
However in general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it multiple times to fully comprehend it. Or merely make it your companion as you tackle your online lifestyle organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both sophisticated and brand-new online entrepreneurs.
The number of business books do you still discover appropriate in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to start an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online service just.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to start or scale a business and follow tested ‘faster way’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You must consider another book.
DotCom Secrets provides clever insights and strategies to:
Existing business owners: If you have not begun an organization at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing item already, then you can learn methods to double or perhaps triple your sales.
Confident marketers: If you’re ready to take actions that might challenge your concept of organization, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce great results.
So whether you’re a beginner who’s just getting going or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful organization.
If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you must do to fail-proof your company, how to attract clients, and the tricks to considerably enhance your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and offer beginning and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your service. You get to learn how to deliver your message and communicate worth in a way that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and make money to share messages that will change somebody else’s life.
Both books are suggested to business owners who wish to become more successful in their industries. Business owners who are constructed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your business. How does this understanding help your clients and consumers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is essential. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise provide your consumers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you already know about growing a rewarding service. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is necessary and has altered the method entrepreneurs and companies approach sales online.
It works due to the fact that it takes into consideration the customers’ habits– and moves them through the different actions of your worth ladder till they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to determine or serve them. That’s why knowing how to define your target market is necessary.
This secret details where your target market (i.e., consumers who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for many people. It’s probably the most complicated aspect of running a successful online company.
Do you truly understand how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation competence.
He reveals you the very best kind of traffic that you ought to take notice of and how it can change your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will lead to a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it implies you can add more competent customers to your e-mail list and launch a successful product that people are all set and ready to buy right away.
In developing that appealing character, Russell Brunson defines the 3 components you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these components and their elements, and recognize the best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to connect and develop an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have helped him to transition into an in-demand web and an appealing character online marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead perfect customers back to your offer. This may look easy but it’s powerful!
When you’re sending Seinfeld e-mails, Russell likewise provides good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are talked about in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire car. What a terrible path to follow when building a business!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to totally understand and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to construct them however also the 7 phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is basic to creating the right type of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to totally comprehend when creating a funnel– especially if you desire visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service guidance. It goes into the particular landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and products.
When you’ve comprehended how this works, you can choose which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re currently offering online (or perhaps offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can act as bait.
No matter the industry you run in, what you do, what items you provide, or the business design, this is the part that a few of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this section due to the fact that it was unique in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to deal with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what must take place as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. Once the visitor has successfully completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to purchase. However it’s “unnoticeable”– which means there’s no pushy or deception included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– therefore triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ importance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple methods that will work for any organization design.
Build relationships and develop relationship with your customers.
You might require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the information).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a company and beginning.
You’ll come across a bunch of aha minutes while going through the areas. More significantly, you’re directed on how to include the concept into my own organization.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.