Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing ideas to completely appreciate the book.
Dotcom Secrets is a great resource if you wish to gain from somebody who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to totally appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online company.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it multiple times to totally understand it. Or merely make it your buddy as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both advanced and new online business owners.
The number of service books do you still find relevant in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell discuss are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your company. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online company only.
However do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to begin or scale a business and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to consider another book.
Although, DotCom Secrets supplies smart insights and strategies to:
Existing entrepreneur: If you have not started a service at all or have no organization idea, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can find out methods to double or even triple your sales.
Positive online marketers: If you’re willing to take actions that may challenge your idea of organization, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Since you lack the skillset, tools, and secrets that have been tested and shown to produce terrific outcomes, you don’t desire to fizzle out.
So whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a rewarding service.
If you currently have a service, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you ought to do to fail-proof your business, how to draw in customers, and the tricks to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– since they match each other and provide for starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to effectively structure your business. You get to learn how to provide your message and interact value in a manner that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and earn money to share messages that will alter someone else’s life.
Both books are advised to business owners who wish to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that lays out the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your organization. How does this understanding help your consumers and clients?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it comes to building a sustainable business. , if there’s no worth, customers consumers clients customers leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also offer your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you currently understand about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is necessary and has changed the way business owners and services approach sales online.
It works due to the fact that it takes into consideration the customers’ habits– and moves them through the various steps of your worth ladder up until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to define your target audience is important.
This secret details where your target audience (i.e., consumers who are ready to acquire your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for most people. It’s perhaps the most complicated element of running an effective online service.
Do you really comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation know-how.
He shows you the best kind of traffic that you need to focus on and how it can transform your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding methods, the tricks to communicating well with your audience that will result in a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can include more certified consumers to your email list and release an effective item that people are prepared and ready to buy right now.
In creating that appealing character, Russell Brunson defines the 3 components you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their aspects, and recognize the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email templates that have actually assisted him to shift into a desired internet and an attractive character marketer.
The Soap Opera Sequence works since it capitalizes on giving value to your subscribers. This ‘worth’ combined with a tempting open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not just enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You must be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect consumers back to your deal. This may look easy but it’s powerful!
When you’re sending out Seinfeld e-mails, Russell likewise provides great examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the techniques and methods for building high-converting funnels are talked about in detail, along with and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. What a horrible path to follow when developing a business!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your company. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and a number of times more because that first time to totally understand and execute the methods in my own online organization.
It not only opened my eyes to funnels and how to develop them but also the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, or perhaps eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This trick alone is fundamental to creating the right type of page, offer, and traffic that will cause sales.
There’s also the pre-framing principle that you require to completely understand when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company recommendations. It enters into the particular landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
As soon as you’ve understood how this works, you can decide which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have a product you’re presently offering online (and even offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire company amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what products you use, or business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this area since it was unique in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to battle with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what should happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. Once the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy. However it’s “unnoticeable”– which indicates there’s no aggressive or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– consequently triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your service’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy strategies that will work for any company design.
Establish and build relationships relationship with your consumers.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you execute the details).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing an organization.
You’ll discover a bunch of aha minutes while going through the areas. More importantly, you’re assisted on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.