Dotcom Secrets Book Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can use to enhance your service instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of internet marketing principles to completely appreciate the book.

Dotcom Secrets is an excellent resource if you want to gain from someone who has really generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your organization instantly.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing principles to completely appreciate it.

But overall, Dotcom Secrets is a valuable resource for anybody seeking to develop or grow an online company.

So if you’re ready to gain from among the masters of Sales Funn, be sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it multiple times to fully grasp it. Or just make it your companion as you go about your online way of life organization adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both new and advanced online business owners.

The number of business books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still extremely appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing an effective business– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell talks about are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and effective book. If you’re looking to start a service or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service only.

Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you wish to start or scale a company and follow tested ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to think about another book.

DotCom Secrets provides wise insights and techniques to:

Existing company owner: If you have not started a company at all or have no company concept, the book may not be relevant to you.

Item owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.

Confident marketers: If you’re prepared to take actions that may challenge your idea of company, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop an organization that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic results, you don’t desire to fizzle out.

Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative service.

If you already have an organization, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your service, how to bring in customers, and the secrets to considerably enhance your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– since they match each other and provide for starting and growing a successful company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to effectively structure your organization. You get to find out how to deliver your message and communicate value in a way that makes individuals want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and earn money to share messages that will change somebody else’s life.

Both books are recommended to entrepreneur who want to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of pain.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your organization. How does this understanding help your clients and clients?

This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four basic questions were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they obtain from your company?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

Value is key when it pertains to constructing a sustainable business. , if there’s no worth, clients and customers customers leave.

Customers

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your consumers with a more personalized service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that alters everything you already know about growing a successful service. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective worth adder mapped out, you may not be able to develop a high-converting sales funnel.

The sales funnel is necessary and has altered the way entrepreneurs and businesses approach sales online.

It works since it considers the clients’ behaviors– and moves them through the various steps of your worth ladder until they’re all set to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you may not know how to determine or serve them. That’s why understanding how to specify your target market is important.

This secret outlines where your target market (i.e., consumers who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for most people. It’s arguably the most challenging element of running an effective online service.

Do you really understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.

He shows you the very best type of traffic that you should take notice of and how it can change your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding methods, the tricks to interacting well with your audience that will result in a sale.

Ensure you don’t skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?

As a company owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it suggests you can include more certified customers to your e-mail list and release an effective product that people are all set and willing to buy right away.

In creating that attractive character, Russell Brunson specifies the three elements you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an attractive character using these elements and their aspects, and determine the best way to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that help to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five e-mail design templates that have assisted him to transition into a popular internet and an appealing character online marketer.

The Soap Opera Sequence works since it takes advantage of providing value to your subscribers. This ‘worth’ combined with an irresistible open story hooks them the moment they read your very first email and they’ll look forward to the next one.

The days of dull email sequences are over. Do not just take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly link with. You need to be purposeful and strategic about it anyways.

You wish to be able to lead perfect consumers back to your deal. This may look easy but it’s powerful!

When you’re sending out Seinfeld e-mails, Russell also supplies good examples and composed design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and strategies for developing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.

There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.

This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire automobile. What an awful course to follow when constructing a business!

The secret here is leveraging on other people who already have a successful funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable gift for your organization. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really glad that I read DotCom Secrets a few years ago (and several times more because that very first time to completely understand and execute the strategies in my own online organization.

It not just opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction between having a 6-, seven-, or perhaps eight-figure company is whether you understand the phases of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.

This trick alone is essential to creating the right type of page, offer, and traffic that will lead to sales.

There’s also the pre-framing idea that you require to totally comprehend when producing a funnel– specifically if you want visitors and results in trust you more. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service recommendations. It enters into the particular landing pages you can create in the 7 building phases that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times during these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyperactive buyers for your services and products.

As soon as you’ve comprehended how this works, you can decide which you want to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books sell millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, specifically if you have an item you’re presently selling online (or even offline).

I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He emphasizes the power of words and how using a specific WORD can alter your entire business magically. That single word can serve as bait.

Despite the industry you run in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t grasp this area since it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important due to the fact that it shows what ought to take place when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which implies there’s no pushy or deceptiveness included.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and amusing– thus triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Enhance your company’ significance utilizing the value ladders and sales funnel strategies and scripts.

Get secrets to becoming an idea leader in your industry.

Easy methods that will work for any organization design.

Establish and build relationships rapport with your clients.

Cons.

You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you carry out the details).

The book is ideal for services that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing a business.

You’ll come across a lot of aha moments while going through the sections. You’re directed on how to incorporate the idea into my own company.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<