Dotcom Secrets Book Summary

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can utilize to enhance your organization instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing principles to totally appreciate the book.

If you desire to find out from somebody who has actually made cash online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization right away.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to totally value it.

But in general, Dotcom Secrets is a valuable resource for anyone seeking to develop or grow an online company.

So if you’re prepared to learn from among the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might need to read it several times to completely grasp it. Or merely make it your buddy as you set about your online way of life organization adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both innovative and new online business owners.

How many service books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still incredibly relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell speak about are still reliable today.

You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be used offline and online.”

This is a transformative and effective book. If you’re looking to begin an organization or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets seems like a book for developing a sustainable online service just.

Don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you want to scale an organization or start and follow proven ‘shortcut’ that has been evaluated by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You should consider another book.

Although, DotCom Secrets supplies clever insights and strategies to:

Existing business owners: If you haven’t started a business at all or have no company idea, the book might not pertain to you.

Product owners: If you have an existing item already, then you can find out strategies to double or perhaps triple your sales.

Confident online marketers: If you’re prepared to take steps that might challenge your concept of service, then you ought to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. You do not wish to blow over due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce great outcomes.

So whether you’re a novice who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a profitable organization.

If you already have a business, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you should do to fail-proof your organization, how to attract consumers, and the tricks to significantly boost your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing business or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– considering that they complement each other and provide for beginning and growing a successful service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to efficiently structure your business. You get to discover how to provide your message and interact worth in such a way that makes people want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and make money to share messages that will change another person’s life.

Both books are suggested to company owner who wish to become more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the basic marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your organization. How does this understanding help your customers and customers?

This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re willing to pay.

In the secret formula, four easy concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What benefit will they obtain from your service?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

When it comes to developing a sustainable service, worth is key. If there’s no worth, clients and consumers will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your customers with a more customized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that alters everything you currently understand about growing a lucrative service. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to require a complete value total worth place. You might not be able to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is essential and has changed the way business owners and organizations approach sales online.

It works since it considers the consumers’ habits– and moves them through the various steps of your worth ladder till they’re prepared to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to identify or serve them. That’s why understanding how to define your target market is very important.

This secret lays out where your target audience (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent battle for many people. It’s probably the most difficult element of running a successful online organization.

Do you truly understand how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.

He reveals you the very best type of traffic that you ought to focus on and how it can change your company. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding methods, the tricks to communicating well with your audience that will lead to a sale.

Make certain you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and confident character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it means you can add more competent clients to your e-mail list and release an effective item that people are prepared and all set to purchase right away.

In creating that attractive character, Russell Brunson specifies the 3 elements you must keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character using these components and their elements, and determine the very best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to connect and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have assisted him to shift into a popular internet and an attractive character marketer.

Due to the fact that it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.

The days of dull e-mail series are over. Do not just delight in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly get in touch with. You must be tactical and purposeful about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This might look simple but it’s effective nevertheless!

When you’re sending Seinfeld emails, Russell likewise provides excellent examples and written templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and techniques for building high-converting funnels are talked about in detail, as well as and what you really should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of staying with systems that work. In other words, there’s no need to reinvent the wheel.

There’s a chance that you’re making the above error if you’re an organization owner and you’re struggling to break even.

This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a company, what a terrible course to follow!

The secret here is leveraging on other people who currently have a successful funnel and making your offer to their precise consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a priceless gift for your service. It’s rather easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to totally comprehend and execute the strategies in my own online company.

It not just opened my eyes to funnels and how to construct them but also the 7 phases that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a six-, seven-, and even eight-figure organization is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.

This secret alone is basic to producing the right type of page, offer, and traffic that will lead to sales.

When developing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally comprehend. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal business recommendations. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve discussed previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times throughout these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyperactive purchasers for your services and products.

Once you’ve comprehended how this works, you can decide which you want to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books sell millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, especially if you have an item you’re currently offering online (or even offline).

I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He emphasizes the power of words and how utilizing a certain WORD can change your whole company amazingly. That single word can act as bait.

No matter the industry you operate in, what you do, what items you use, or the business design, this is the part that some of the successful entrepreneurs would hide from you.

 

Section Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I couldn’t comprehend this section due to the fact that it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or marketers who have Shipping plus totally free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. When the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to supply lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, handy, and entertaining– thus causing visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is short but you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Improve your service’ significance using the value ladders and sales funnel strategies and scripts.

Get secrets to becoming a thought leader in your industry.

Simple techniques that will work for any organization model.

Build relationships and establish relationship with your customers.

Cons.

You may require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the details).

The book is perfect for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for growing an organization and beginning.

You’ll encounter a bunch of aha minutes while going through the sections. More significantly, you’re directed on how to include the concept into my own service.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<