Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing ideas to completely appreciate the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to fully value it.
But overall, Dotcom Secrets is a valuable resource for anybody seeking to develop or grow an online organization.
So if you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it several times to fully understand it. Or just make it your companion as you set about your online lifestyle organization adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
The number of organization books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your organization. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to start or scale a service and follow proven ‘shortcut’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to think about another book.
Although, DotCom Secrets offers smart insights and strategies to:
Existing business owners: If you haven’t started a company at all or have no company idea, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can learn methods to double or even triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your concept of business, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been evaluated and proven to produce fantastic outcomes, you don’t desire to fizzle out.
Whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a rewarding company.
If you currently have a business, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable directions on what you ought to do to fail-proof your service, how to attract clients, and the secrets to considerably increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– considering that they complement each other and attend to starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your organization. You get to discover how to provide your message and interact value in such a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to company owner who wish to become more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that lays out the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your company. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, value is key. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise offer your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes everything you already learn about growing a profitable company. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the method business owners and organizations approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the different actions of your worth ladder up until they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target audience is important.
This secret describes where your target market (i.e., clients who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for many people. It’s arguably the most daunting element of running a successful online company.
Do you actually comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation expertise.
He shows you the best kind of traffic that you must pay attention to and how it can transform your service. The type of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it suggests you can include more qualified clients to your e-mail list and release an effective item that people are prepared and willing to buy right away.
In producing that attractive character, Russell Brunson specifies the three parts you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these elements and their components, and identify the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to link and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email templates that have assisted him to shift into an in-demand web and an attractive character online marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily link with. You should be purposeful and strategic about it anyways.
You wish to be able to lead perfect consumers back to your offer. This may look easy however it’s effective!
Russell likewise offers good examples and composed design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and techniques for constructing high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole lorry. When constructing a business, what a horrible path to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their precise consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to fully understand and implement the methods in my own online organization.
It not only opened my eyes to funnels and how to construct them but likewise the seven phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, 7-, or even eight-figure company is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is essential to creating the right type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing principle that you need to totally comprehend when producing a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business recommendations. It goes into the particular landing pages you can develop in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive buyers for your services and items.
As soon as you’ve understood how this works, you can decide which you wish to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, specifically if you have an item you’re currently offering online (and even offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your whole organization amazingly. That single word can serve as bait.
Despite the market you run in, what you do, what products you provide, or business design, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was unique in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and amusing– thus triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium clients.
Area 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your service’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your market.
Basic techniques that will work for any company model.
Build relationships and develop relationship with your consumers.
You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the details).
The book is perfect for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for starting and growing a company.
You’ll stumble upon a bunch of aha moments while going through the sections. More importantly, you’re assisted on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.