Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to completely appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online organization.
If you’re ready to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may have to read it numerous times to completely understand it. Or simply make it your companion as you tackle your online way of life company experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both new and innovative online business owners.
The number of business books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online company just.
But do not be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to start or scale a service and follow proven ‘shortcut’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets provides smart insights and techniques to:
Existing entrepreneur: If you haven’t started a company at all or have no service concept, the book may not relate to you.
Item owners: If you have an existing product currently, then you can learn methods to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take steps that might challenge your idea of company, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been checked and proven to produce excellent outcomes, you do not desire to fizzle out.
So whether you’re a newbie who’s just getting going or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a rewarding organization.
If you already have a business, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you ought to do to fail-proof your service, how to attract customers, and the secrets to substantially improve your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– since they complement each other and provide for starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your service. You get to learn how to provide your message and communicate worth in such a way that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to company owner who wish to become more successful in their markets. Business owners who are built to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that describes the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your organization. How does this understanding help your consumers and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is key. , if there’s no value, customers clients clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters everything you currently understand about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is important and has actually changed the way entrepreneurs and organizations approach sales online.
It works because it considers the clients’ behaviors– and moves them through the different actions of your worth ladder up until they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to recognize or serve them. That’s why knowing how to define your target audience is important.
This secret describes where your target audience (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most daunting aspect of running a successful online company.
Do you really understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He reveals you the best type of traffic that you should focus on and how it can change your company. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding methods, the tricks to interacting well with your audience that will lead to a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it indicates you can add more certified customers to your e-mail list and introduce a successful item that people are prepared and all set to purchase right now.
In creating that appealing character, Russell Brunson specifies the three elements you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their elements, and recognize the best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have assisted him to shift into an Attractive Character and a sought-after internet marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Do not just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly get in touch with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead perfect clients back to your deal. This may look easy but it’s powerful!
When you’re sending out Seinfeld e-mails, Russell likewise offers good examples and written templates to speed up the process.
Area Three: Funnelology
In this section, the methods and tactics for developing high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire automobile. When developing an organization, what a dreadful path to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their exact clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your company. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a couple of years ago (and several times more because that very first time to fully comprehend and implement the methods in my own online business.
It not only opened my eyes to funnels and how to build them but also the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, 7-, and even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This trick alone is basic to producing the best type of page, deal, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to totally understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service suggestions. It enters into the particular landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper purchasers for your products and services.
You can choose which you desire to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, particularly if you have a product you’re presently offering online (or even offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can change your entire organization amazingly. That single word can function as bait.
No matter the industry you operate in, what you do, what products you use, or the business model, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this area because it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts because there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. As soon as the visitor has successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. But it’s “undetectable”– which suggests there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thereby triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your business’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Easy strategies that will work for any business design.
Build relationships and establish relationship with your customers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you carry out the details).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a business and beginning.
You’ll come across a lot of aha moments while going through the sections. You’re assisted on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.