Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing principles to totally value the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has actually made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing principles to completely value it.
But in general, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online organization.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to fully grasp it. Or just make it your buddy as you go about your online way of life service adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it relevant to both innovative and brand-new online entrepreneurs.
The number of company books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell discuss are still reliable today.
You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to begin an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online company just.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to begin or scale a business and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You must consider another book.
DotCom Secrets provides clever insights and methods to:
Existing company owner: If you have not begun an organization at all or have no organization concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can learn methods to double or even triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of service, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. Because you do not have the skillset, tools, and secrets that have been evaluated and proven to produce excellent results, you don’t want to fizzle out.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a profitable business.
If you currently have an organization, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you ought to do to fail-proof your company, how to attract customers, and the tricks to considerably improve your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– considering that they complement each other and attend to beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your service. You get to find out how to provide your message and interact worth in a way that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to business owners who wish to become more effective in their markets. Business owners who are built to see opportunities in competition instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your business. How does this understanding assist your consumers and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is crucial. , if there’s no worth, clients and customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also provide your consumers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you already understand about growing a successful business. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is necessary and has actually altered the method business owners and services approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different steps of your worth ladder till they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret outlines where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s perhaps the most challenging element of running a successful online service.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He shows you the very best kind of traffic that you need to take note of and how it can change your organization. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding methods, the secrets to interacting well with your audience that will result in a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it indicates you can include more certified consumers to your email list and release a successful item that individuals are all set and willing to acquire immediately.
In creating that attractive character, Russell Brunson specifies the 3 elements you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these components and their elements, and determine the very best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and develop an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email templates that have actually helped him to transition into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing value to your subscribers. This ‘value’ combined with a tempting open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You should be purposeful and tactical about it anyways.
You want to have the ability to lead ideal customers back to your offer. This may look basic but it’s powerful nonetheless!
When you’re sending out Seinfeld emails, Russell also supplies great examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this section, the methods and strategies for developing high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire automobile. When building a business, what a terrible path to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a few years ago (and a number of times more since that first time to fully comprehend and execute the methods in my own online organization.
It not only opened my eyes to funnels and how to develop them but also the 7 stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, seven-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.
This trick alone is basic to producing the right kind of page, offer, and traffic that will result in sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to totally understand. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company advice. It goes into the particular landing pages you can develop in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and items.
You can decide which you want to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, particularly if you have an item you’re presently selling online (or even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your whole company amazingly. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you use, or the business model, this is the part that a few of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was distinct in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to deal with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and managing charge. Once the visitor has actually effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. It’s “unnoticeable”– which means there’s no pushy or deception included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– therefore causing visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your service’ relevance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your market.
Basic strategies that will work for any company design.
Build relationships and develop rapport with your consumers.
You may require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you implement the info).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for growing an organization and starting.
You’ll encounter a bunch of aha moments while going through the sections. More notably, you’re assisted on how to include the principle into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets free of charge.