Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing principles to totally appreciate the book.
If you want to find out from somebody who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing principles to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.
So if you’re all set to learn from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it numerous times to completely grasp it. Or merely make it your companion as you go about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and advanced online entrepreneurs.
The number of business books do you still find relevant in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to begin or scale a business and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets offers smart insights and techniques to:
Existing entrepreneur: If you haven’t started a company at all or have no organization idea, the book might not pertain to you.
Product owners: If you have an existing item already, then you can learn strategies to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your concept of company, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and proven to produce terrific results, you do not desire to fizzle out.
Whether you’re a newbie who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable company.
If you currently have a business, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you ought to do to fail-proof your organization, how to draw in clients, and the tricks to substantially boost your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the opportunity to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– since they match each other and provide for beginning and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your business. You get to learn how to provide your message and interact worth in such a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and get paid to share messages that will change another person’s life.
Both books are suggested to company owner who wish to end up being more successful in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, value is essential. , if there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you currently learn about growing a successful business. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is essential and has actually altered the way entrepreneurs and services approach sales online.
It works because it takes into account the customers’ behaviors– and moves them through the different steps of your worth ladder up until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why knowing how to define your target audience is necessary.
This secret lays out where your target market (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for most people. It’s probably the most daunting aspect of running an effective online organization.
Do you really comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He shows you the very best type of traffic that you must focus on and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding strategies, the secrets to interacting well with your audience that will result in a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it implies you can include more certified clients to your e-mail list and introduce a successful product that individuals are all set and prepared to acquire right away.
In developing that appealing character, Russell Brunson defines the three components you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their aspects, and identify the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to link and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have helped him to shift into a popular internet and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving value to your customers. This ‘worth’ paired with an alluring open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Do not simply delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You ought to be strategic and purposeful about it anyways.
You want to be able to lead ideal clients back to your offer. This might look basic but it’s powerful nonetheless!
Russell likewise provides fine examples and written design templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the methods and techniques for constructing high-converting funnels are talked about in detail, as well as and what you really must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. In other words, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire vehicle. When developing a service, what an awful course to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a few years ago (and several times more because that very first time to completely understand and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to build them but likewise the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, seven-, or perhaps eight-figure service is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.
This trick alone is fundamental to developing the best kind of page, deal, and traffic that will lead to sales.
When developing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally comprehend. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company recommendations. It enters into the particular landing pages you can develop in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive buyers for your services and items.
Once you’ve understood how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, especially if you have an item you’re presently offering online (or even offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire business amazingly. That single word can serve as bait.
Despite the industry you run in, what you do, what items you use, or business model, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this section due to the fact that it was unique in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to deal with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what ought to take place once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy. It’s “invisible”– which indicates there’s no aggressive or deception included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– therefore triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium clients.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Easy techniques that will work for any organization design.
Build relationships and develop connection with your customers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the info).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing a service.
You’ll discover a bunch of aha minutes while going through the sections. You’re directed on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets for FREE.