Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to totally value the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody aiming to build or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it multiple times to completely comprehend it. Or simply make it your buddy as you tackle your online way of life company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
The number of service books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell discuss are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your company. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization just.
But do not be constrained by that because the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to start or scale an organization and follow tested ‘faster way’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
Although, DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you haven’t begun a service at all or have no business concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can learn methods to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of service, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and tricks that have actually been tested and shown to produce terrific results.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful business.
If you currently have an organization, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your service, how to draw in customers, and the tricks to substantially improve your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and provide for starting and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your company. You get to learn how to deliver your message and interact worth in a way that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and earn money to share messages that will alter somebody else’s life.
Both books are suggested to business owners who want to become more effective in their markets. Business owners who are constructed to see chances in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your business. How does this understanding assist your clients and customers?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 simple questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is key. If there’s no value, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also offer your clients with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters everything you already understand about growing a rewarding organization. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is very important and has altered the way entrepreneurs and businesses approach sales online.
It works because it considers the consumers’ behaviors– and moves them through the different actions of your value ladder until they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why understanding how to define your target audience is essential.
This secret outlines where your target market (i.e., consumers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s arguably the most complicated aspect of running an effective online business.
Do you actually understand how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the best kind of traffic that you must focus on and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re successful at it, it indicates you can add more certified consumers to your e-mail list and release a successful product that people are prepared and willing to buy right away.
In producing that attractive character, Russell Brunson defines the three components you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their aspects, and determine the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to connect and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have actually helped him to shift into a popular internet and an appealing character online marketer.
The Soap Opera Sequence works since it profits from giving worth to your customers. This ‘value’ coupled with a tempting open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Don’t just take pleasure in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This might look easy but it’s powerful nonetheless!
Russell also provides fine examples and composed templates to speed up the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and methods for building high-converting funnels are talked about in detail, along with and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire car. What a horrible course to follow when constructing a company!
The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable present for your company. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to completely comprehend and execute the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them but likewise the 7 phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, seven-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This trick alone is fundamental to creating the ideal type of page, offer, and traffic that will lead to sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to completely comprehend. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company suggestions. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your products and services.
Once you’ve understood how this works, you can choose which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, especially if you have an item you’re presently offering online (and even offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a specific WORD can alter your entire business magically. That single word can act as bait.
Despite the industry you run in, what you do, what products you provide, or the business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this area because it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what ought to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. When the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. But it’s “unnoticeable”– which suggests there’s no aggressive or deception involved.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– therefore triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Improve your organization’ importance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your market.
Simple methods that will work for any service model.
Build relationships and develop relationship with your consumers.
You may need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you implement the info).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a service.
You’ll encounter a bunch of aha moments while going through the areas. More importantly, you’re directed on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.