Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing ideas to completely appreciate the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing principles to totally appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it several times to fully comprehend it. Or merely make it your companion as you go about your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your service. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.
However don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a company or begin and follow tested ‘faster way’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You must consider another book.
DotCom Secrets supplies wise insights and strategies to:
Existing business owners: If you have not started a company at all or have no service idea, the book might not pertain to you.
Product owners: If you have an existing item already, then you can discover techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that may challenge your concept of service, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You don’t wish to fizzle out because you lack the skillset, tools, and tricks that have actually been checked and proven to produce terrific outcomes.
So whether you’re a newbie who’s just beginning or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a lucrative company.
If you already have a business, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you ought to do to fail-proof your service, how to draw in consumers, and the secrets to significantly increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– considering that they match each other and offer beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your business. You get to find out how to provide your message and interact value in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and make money to share messages that will alter another person’s life.
Both books are recommended to company owner who wish to end up being more successful in their industries. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your service. How does this understanding help your customers and customers?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is crucial. , if there’s no worth, customers clients clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise provide your clients with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes whatever you currently know about growing a successful business. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is essential and has changed the method business owners and companies approach sales online.
It works because it considers the consumers’ behaviors– and moves them through the various steps of your worth ladder until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why knowing how to define your target market is important.
This secret details where your target audience (i.e., customers who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for most people. It’s probably the most daunting aspect of running an effective online company.
Do you actually comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He shows you the best type of traffic that you should focus on and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a company owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it indicates you can add more certified consumers to your e-mail list and introduce an effective item that people are prepared and all set to buy right now.
In developing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these parts and their elements, and recognize the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have actually helped him to transition into an Attractive Character and a desired internet online marketer.
The Soap Opera Sequence works because it capitalizes on offering worth to your customers. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Do not simply delight in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This may look simple but it’s effective however!
Russell likewise offers fine examples and composed templates to accelerate the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the methods and techniques for constructing high-converting funnels are gone over in detail, along with and what you really should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole automobile. What a horrible path to follow when developing a company!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your service. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a couple of years ago (and several times more because that first time to completely understand and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to construct them however also the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is essential to developing the best type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing concept that you require to totally understand when developing a funnel– especially if you want visitors and causes trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization suggestions. It enters into the particular landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
Once you’ve comprehended how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have an item you’re currently offering online (or perhaps offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a specific WORD can change your entire business magically. That single word can act as bait.
Regardless of the market you run in, what you do, what items you provide, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this section since it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. Once the visitor has effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. However it’s “unnoticeable”– which implies there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thus triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium clients.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your business’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your market.
Easy methods that will work for any business model.
Build relationships and develop relationship with your clients.
You may need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you implement the information).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for beginning and growing a company.
You’ll come across a lot of aha minutes while going through the sections. More importantly, you’re assisted on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.