Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will inspire you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing ideas to totally value the book.
If you desire to learn from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing concepts to completely appreciate it.
However overall, Dotcom Secrets is an important resource for anyone aiming to build or grow an online company.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it multiple times to fully grasp it. Or simply make it your companion as you go about your online way of life service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and innovative online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your organization. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online business just.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to begin or scale a business and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
DotCom Secrets offers clever insights and techniques to:
Existing company owner: If you haven’t begun a business at all or have no business concept, the book might not relate to you.
Item owners: If you have an existing product already, then you can learn strategies to double or even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your concept of organization, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce fantastic outcomes, you do not desire to fizzle out.
So whether you’re a beginner who’s simply getting going or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a rewarding business.
If you already have a service, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you should do to fail-proof your organization, how to draw in clients, and the tricks to significantly improve your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– because they match each other and provide for beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your company. You get to learn how to provide your message and interact value in such a way that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and earn money to share messages that will alter somebody else’s life.
Both books are advised to business owners who want to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your organization. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your business?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is essential when it concerns building a sustainable service. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you already know about growing a rewarding company. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to build a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is very important and has actually altered the way business owners and organizations approach sales online.
It works since it takes into account the customers’ habits– and moves them through the different steps of your worth ladder until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why understanding how to define your target market is important.
This secret lays out where your target market (i.e., consumers who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for most people. It’s arguably the most daunting element of running an effective online company.
Do you truly comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation knowledge.
He shows you the best kind of traffic that you ought to pay attention to and how it can change your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will lead to a sale.
Ensure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it indicates you can include more qualified clients to your email list and launch an effective product that individuals are all set and ready to buy right away.
In creating that attractive character, Russell Brunson defines the 3 components you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these components and their aspects, and recognize the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have actually assisted him to shift into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your subscribers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You ought to be strategic and purposeful about it anyways.
You want to be able to lead perfect clients back to your deal. This might look easy but it’s powerful nonetheless!
Russell also supplies fine examples and composed templates to accelerate the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and tactics for building high-converting funnels are discussed in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a horrible path to follow when building a business!
The secret here is leveraging on other people who currently have a successful funnel and making your deal to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a few years ago (and a number of times more since that first time to completely comprehend and implement the methods in my own online service.
It not just opened my eyes to funnels and how to develop them but also the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.
This trick alone is fundamental to creating the right type of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to fully comprehend when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company recommendations. It enters into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and products.
When you’ve comprehended how this works, you can choose which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, particularly if you have a product you’re currently selling online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your entire company amazingly. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you use, or business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this section due to the fact that it was unique in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to battle with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what should occur once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. However it’s “unnoticeable”– which means there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– thus causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your company’ relevance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Simple methods that will work for any business design.
Build relationships and develop relationship with your clients.
You may require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the info).
The book is perfect for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for growing a service and beginning.
You’ll encounter a lot of aha moments while going through the sections. More importantly, you’re guided on how to include the principle into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and service. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly advise that you get a copy of DotCom Secrets for FREE.