Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your business immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing principles to completely appreciate the book.
If you desire to learn from someone who has in fact made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization instantly.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to fully appreciate it.
But in general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online company.
If you’re all set to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it numerous times to totally comprehend it. Or just make it your buddy as you go about your online way of life organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it appropriate to both innovative and brand-new online entrepreneurs.
How many organization books do you still discover relevant in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a business or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service just.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale a company or begin and follow proven ‘faster way’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to think about another book.
Although, DotCom Secrets provides smart insights and strategies to:
Existing company owner: If you have not started an organization at all or have no business idea, the book might not be relevant to you.
Item owners: If you have an existing item already, then you can find out strategies to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your concept of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce excellent results, you do not want to fizzle out.
So whether you’re a newbie who’s just getting going or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding service.
If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you should do to fail-proof your service, how to attract customers, and the tricks to significantly increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– because they match each other and provide for beginning and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to successfully structure your service. You get to learn how to provide your message and interact worth in a way that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and earn money to share messages that will change someone else’s life.
Both books are advised to company owner who want to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that describes the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your service. How does this understanding assist your clients and consumers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four easy questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns developing a sustainable service. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise supply your clients with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters everything you currently know about growing a rewarding company. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has actually altered the method entrepreneurs and companies approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the various steps of your value ladder up until they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to specify your target audience is very important.
This secret details where your target audience (i.e., clients who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for the majority of people. It’s probably the most overwhelming aspect of running a successful online organization.
Do you actually comprehend how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the very best type of traffic that you ought to take notice of and how it can change your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding tactics, the secrets to interacting well with your audience that will cause a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it suggests you can add more competent consumers to your e-mail list and release an effective item that people are prepared and prepared to acquire right now.
In developing that attractive character, Russell Brunson specifies the 3 parts you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their elements, and determine the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have helped him to transition into a sought-after internet and an attractive character marketer.
Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Don’t just take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly get in touch with. You ought to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This might look easy however it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell likewise supplies good examples and written design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are gone over in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. In other words, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re a company owner and you’re struggling to break even.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire car. What a horrible course to follow when building a company!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your service. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I check out DotCom Secrets a few years ago (and several times more because that first time to completely understand and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to build them however also the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, seven-, and even eight-figure service is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is fundamental to producing the right type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to totally comprehend when creating a funnel– especially if you want visitors and results in trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company guidance. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
As soon as you’ve understood how this works, you can decide which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, specifically if you have an item you’re presently offering online (or even offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can change your whole organization amazingly. That single word can act as bait.
No matter the industry you run in, what you do, what items you offer, or business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this area because it was unique in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to deal with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. It’s “invisible”– which implies there’s no aggressive or deception involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and amusing– thus triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your company’ relevance using the worth ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your industry.
Easy techniques that will work for any business design.
Establish and construct relationships relationship with your consumers.
You may require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the details).
The book is ideal for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a service and beginning.
You’ll come across a lot of aha moments while going through the areas. More importantly, you’re guided on how to include the principle into my own company.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets free of charge.