Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing ideas to completely appreciate the book.
If you desire to find out from somebody who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing principles to totally appreciate it.
However overall, Dotcom Secrets is a valuable resource for anybody seeking to construct or grow an online business.
So if you’re prepared to gain from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it multiple times to completely comprehend it. Or just make it your buddy as you go about your online lifestyle business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
The number of service books do you still discover pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion methods, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your company. You’ll certainly get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online company just.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to begin or scale an organization and follow proven ‘shortcut’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You must think about another book.
Although, DotCom Secrets provides clever insights and techniques to:
Existing entrepreneur: If you haven’t begun a company at all or have no organization idea, the book may not relate to you.
Product owners: If you have an existing item already, then you can learn methods to double or even triple your sales.
Positive marketers: If you’re ready to take actions that may challenge your idea of service, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. You do not wish to die since you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce great outcomes.
So whether you’re a beginner who’s simply getting going or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding organization.
If you already have a service, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you should do to fail-proof your service, how to attract customers, and the secrets to significantly improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– given that they match each other and attend to starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your organization. You get to find out how to deliver your message and interact value in a way that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to company owner who wish to end up being more successful in their markets. Business owners who are developed to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your company. How does this understanding help your customers and customers?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is essential when it pertains to developing a sustainable company. , if there’s no worth, clients and customers customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also offer your consumers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you already know about growing a lucrative business. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is necessary and has altered the way business owners and services approach sales online.
It works since it considers the clients’ behaviors– and moves them through the various steps of your worth ladder till they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target market is very important.
This secret outlines where your target market (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s arguably the most overwhelming aspect of running a successful online service.
Do you really understand how traffic works in the internet marketing space? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He reveals you the very best type of traffic that you ought to take notice of and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Make sure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it means you can add more qualified clients to your email list and introduce a successful item that individuals are prepared and prepared to purchase immediately.
In creating that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their aspects, and determine the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have helped him to transition into an Attractive Character and a sought-after internet marketer.
Due to the fact that it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting e-mail sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You need to be strategic and purposeful about it anyways.
You want to be able to lead ideal consumers back to your deal. This may look easy but it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell likewise provides great examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this section, the techniques and tactics for building high-converting funnels are gone over in detail, along with and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.
This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole car. What a horrible path to follow when developing a service!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I check out DotCom Secrets a few years ago (and numerous times more because that first time to fully understand and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to develop them however likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This trick alone is basic to developing the best type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you need to totally comprehend when producing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization guidance. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your products and services.
When you’ve understood how this works, you can decide which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have an item you’re presently offering online (or perhaps offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how using a specific WORD can change your whole organization magically. That single word can function as bait.
Despite the industry you operate in, what you do, what items you use, or business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not comprehend this section because it was unique in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what ought to occur when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to purchase. However it’s “invisible”– which means there’s no pushy or deceptiveness included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and entertaining– therefore causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your business’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy methods that will work for any service model.
Build relationships and establish rapport with your clients.
You may need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you carry out the information).
The book is ideal for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a business and starting.
You’ll stumble upon a lot of aha minutes while going through the areas. More significantly, you’re assisted on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.