Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to improve your company instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing principles to totally value the book.
Dotcom Secrets is an excellent resource if you want to learn from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing principles to fully value it.
However in general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online company.
So if you’re ready to gain from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it several times to completely grasp it. Or merely make it your buddy as you tackle your online way of life business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both sophisticated and new online business owners.
The number of service books do you still discover pertinent in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
But don’t be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale a service or start and follow tested ‘shortcut’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
DotCom Secrets provides wise insights and strategies to:
Existing business owners: If you haven’t started a business at all or have no business concept, the book might not pertain to you.
Item owners: If you have an existing product already, then you can discover methods to double or even triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your idea of organization, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been checked and proven to produce excellent outcomes, you don’t desire to fizzle out.
So whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable service.
If you currently have a service, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you ought to do to fail-proof your organization, how to bring in clients, and the secrets to considerably boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– because they complement each other and offer beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your company. You get to learn how to provide your message and interact value in a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and get paid to share messages that will change another person’s life.
Both books are advised to company owner who wish to become more effective in their markets. Business owners who are constructed to see chances in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that describes the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your service. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it concerns building a sustainable service. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your consumers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters whatever you already know about growing a rewarding business. You’ll get started with building out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an efficient value adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is essential and has changed the way business owners and companies approach sales online.
It works because it considers the clients’ behaviors– and moves them through the different steps of your worth ladder up until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret details where your target market (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s perhaps the most overwhelming element of running a successful online service.
Do you truly comprehend how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation competence.
He reveals you the very best type of traffic that you ought to take note of and how it can change your service. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding methods, the secrets to interacting well with your audience that will lead to a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can include more qualified consumers to your email list and introduce a successful product that individuals are all set and prepared to purchase right away.
In creating that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have helped him to shift into a sought-after web and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your customers. This ‘worth’ combined with a tempting open story hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Don’t simply take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.
You wish to be able to lead perfect clients back to your deal. This may look basic however it’s powerful however!
Russell also provides fine examples and composed design templates to speed up the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and strategies for constructing high-converting funnels are talked about in detail, in addition to and what you really must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole automobile. When constructing a company, what a terrible path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to fully understand and carry out the techniques in my own online service.
It not just opened my eyes to funnels and how to construct them however also the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, 7-, and even eight-figure company is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This trick alone is fundamental to developing the best type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing idea that you need to totally comprehend when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business advice. It enters into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
Once you’ve comprehended how this works, you can choose which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, especially if you have an item you’re presently offering online (or perhaps offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your entire organization amazingly. That single word can serve as bait.
Despite the market you run in, what you do, what products you offer, or business model, this is the part that a few of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not comprehend this area because it was special in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– therefore causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium customers.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your company’ significance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple techniques that will work for any organization design.
Build relationships and develop relationship with your consumers.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you execute the info).
The book is ideal for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for beginning and growing a company.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re assisted on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and service. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.