Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your business immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing principles to completely appreciate the book.
Dotcom Secrets is a great resource if you want to learn from somebody who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online business.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may have to read it several times to fully understand it. Or merely make it your companion as you tackle your online way of life organization adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both sophisticated and brand-new online business owners.
The number of service books do you still discover pertinent in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with effective list building and sales/conversion techniques, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company just.
However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale a company or start and follow proven ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to consider another book.
DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you have not started a business at all or have no service concept, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can find out techniques to double or even triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your concept of service, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Since you lack the skillset, tools, and tricks that have been checked and proven to produce excellent outcomes, you don’t desire to fizzle out.
So whether you’re a beginner who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a lucrative company.
If you currently have a service, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you need to do to fail-proof your business, how to attract customers, and the secrets to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– considering that they complement each other and provide for beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your organization. You get to find out how to deliver your message and communicate worth in a manner that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and get paid to share messages that will alter somebody else’s life.
Both books are suggested to company owner who wish to become more effective in their markets. Business owners who are built to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your service. How does this understanding help your consumers and customers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four easy questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is key. , if there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also provide your customers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes whatever you already know about growing a profitable company. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is very important and has actually changed the way entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the different steps of your value ladder till they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to define your target audience is very important.
This secret lays out where your target market (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for the majority of people. It’s perhaps the most complicated aspect of running a successful online service.
Do you truly understand how traffic works in the internet marketing space? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you must take notice of and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it implies you can include more competent clients to your e-mail list and introduce a successful product that individuals are prepared and willing to buy right away.
In developing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their elements, and identify the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an Attractive Character and a desired internet online marketer.
The Soap Opera Sequence works because it capitalizes on offering worth to your customers. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Do not just delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You ought to be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your deal. This may look basic however it’s powerful!
When you’re sending Seinfeld e-mails, Russell also supplies good examples and written design templates to speed up the process.
Section Three: Funnelology
In this section, the methods and tactics for developing high-converting funnels are discussed in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above error.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. What an awful path to follow when building a company!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your company. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to totally comprehend and carry out the methods in my own online company.
It not just opened my eyes to funnels and how to develop them but also the seven stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, 7-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.
This secret alone is fundamental to producing the right type of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you need to fully comprehend when producing a funnel– specifically if you want visitors and causes trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business suggestions. It goes into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper purchasers for your services and items.
You can choose which you want to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, particularly if you have a product you’re presently selling online (or perhaps offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a certain WORD can alter your whole business magically. That single word can serve as bait.
Despite the market you operate in, what you do, what items you provide, or business model, this is the part that a few of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this area since it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have helped him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts due to the fact that there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what should occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has actually effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– thereby causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your company’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Simple methods that will work for any organization model.
Establish and construct relationships rapport with your consumers.
You might require to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you implement the info).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for beginning and growing a service.
You’ll discover a bunch of aha minutes while going through the sections. More importantly, you’re guided on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.