Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing principles to fully value the book.
Dotcom Secrets is an excellent resource if you wish to learn from somebody who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing concepts to fully value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online business.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it numerous times to completely comprehend it. Or just make it your companion as you tackle your online way of life company experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both new and advanced online entrepreneurs.
The number of service books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business just.
But do not be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a service or start and follow tested ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you haven’t started an organization at all or have no business idea, the book might not relate to you.
Item owners: If you have an existing item currently, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that may challenge your idea of organization, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have been checked and proven to produce terrific results, you do not want to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a lucrative company.
If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you need to do to fail-proof your business, how to bring in customers, and the tricks to substantially boost your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– considering that they complement each other and attend to starting and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your organization. You get to learn how to provide your message and interact value in such a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and make money to share messages that will change somebody else’s life.
Both books are recommended to entrepreneur who want to become more effective in their industries. Business owners who are constructed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, 4 simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable service. , if there’s no worth, clients and customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes whatever you already understand about growing a profitable company. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has actually altered the method entrepreneurs and companies approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different actions of your value ladder until they’re all set to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to determine or serve them. That’s why knowing how to define your target audience is important.
This secret outlines where your target market (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for most people. It’s arguably the most complicated aspect of running an effective online company.
Do you truly comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the answers.
He shows you the very best kind of traffic that you must focus on and how it can change your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it implies you can add more certified consumers to your e-mail list and introduce an effective item that people are ready and all set to buy right now.
In developing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these parts and their aspects, and determine the very best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to connect and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually helped him to shift into an Attractive Character and a popular web marketer.
Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of boring email series are over. Don’t simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You must be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This might look simple but it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell likewise supplies excellent examples and composed templates to speed up the process.
Section Three: Funnelology
In this area, the strategies and techniques for constructing high-converting funnels are gone over in detail, as well as and what you really must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire automobile. When developing an organization, what an awful course to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your business. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a couple of years ago (and several times more since that first time to fully comprehend and execute the techniques in my own online organization.
It not just opened my eyes to funnels and how to construct them however also the 7 phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, 7-, and even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is fundamental to developing the best type of page, offer, and traffic that will lead to sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to totally comprehend. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company suggestions. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive buyers for your services and items.
Once you’ve comprehended how this works, you can decide which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, specifically if you have an item you’re presently offering online (or even offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a particular WORD can alter your whole business amazingly. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you offer, or business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was special in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. As soon as the visitor has successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– therefore causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your company’ significance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Easy techniques that will work for any company model.
Build relationships and establish connection with your consumers.
You may need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you carry out the details).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a service and beginning.
You’ll stumble upon a bunch of aha moments while going through the areas. More significantly, you’re directed on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.