Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing principles to fully value the book.
If you desire to learn from somebody who has actually made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing ideas to fully value it.
But overall, Dotcom Secrets is an important resource for anybody aiming to construct or grow an online company.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it several times to totally understand it. Or simply make it your buddy as you set about your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and brand-new online entrepreneurs.
The number of service books do you still find relevant in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your organization. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company just.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to start or scale a business and follow proven ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.
DotCom Secrets supplies smart insights and strategies to:
Existing business owners: If you haven’t started an organization at all or have no organization idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can learn methods to double or even triple your sales.
Positive marketers: If you’re prepared to take actions that might challenge your idea of business, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You don’t wish to die since you lack the skillset, tools, and tricks that have been checked and proven to produce excellent outcomes.
So whether you’re a novice who’s simply starting or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable service.
If you currently have a business, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you ought to do to fail-proof your business, how to draw in customers, and the secrets to significantly increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– given that they match each other and provide for starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to effectively structure your business. You get to learn how to deliver your message and communicate worth in a way that makes people wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are advised to business owners who want to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that lays out the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your organization. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 easy questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, value is crucial. If there’s no value, consumers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your consumers with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you currently learn about growing a profitable organization. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is essential and has actually altered the way business owners and organizations approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the different steps of your worth ladder until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to recognize or serve them. That’s why knowing how to specify your target audience is important.
This secret lays out where your target market (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for the majority of people. It’s perhaps the most daunting element of running an effective online company.
Do you truly understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you ought to pay attention to and how it can change your service. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it implies you can add more qualified consumers to your email list and release a successful product that people are prepared and prepared to purchase right away.
In producing that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these components and their components, and identify the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have actually assisted him to shift into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works since it capitalizes on offering worth to your customers. This ‘value’ paired with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of boring email sequences are over. Don’t just delight in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.
You wish to be able to lead ideal clients back to your offer. This may look simple but it’s powerful!
Russell also supplies fine examples and written design templates to speed up the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and tactics for developing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a terrible path to follow when building a business!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your company. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a few years ago (and a number of times more because that very first time to completely understand and execute the methods in my own online organization.
It not only opened my eyes to funnels and how to build them however also the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This trick alone is basic to creating the ideal type of page, offer, and traffic that will cause sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully understand. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company guidance. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your products and services.
Once you’ve understood how this works, you can decide which you wish to begin with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, particularly if you have an item you’re presently offering online (or even offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a specific WORD can change your entire company amazingly. That single word can function as bait.
Despite the industry you operate in, what you do, what products you use, or the business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this area due to the fact that it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what should take place once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “unnoticeable”– which indicates there’s no pushy or deception included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and amusing– thereby triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your service’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Easy methods that will work for any service model.
Build relationships and develop relationship with your clients.
You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you execute the details).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing an organization and starting.
You’ll stumble upon a lot of aha moments while going through the sections. More notably, you’re directed on how to include the concept into my own service.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.