Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing concepts to totally value the book.
Dotcom Secrets is a terrific resource if you want to gain from someone who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing ideas to fully appreciate it.
However overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it numerous times to totally comprehend it. Or just make it your buddy as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both innovative and new online business owners.
How many service books do you still discover relevant in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to begin an organization or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your company. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization just.
However do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale a service or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
DotCom Secrets supplies smart insights and techniques to:
Existing entrepreneur: If you have not started an organization at all or have no business concept, the book might not relate to you.
Item owners: If you have an existing item currently, then you can find out strategies to double or even triple your sales.
Confident online marketers: If you’re willing to take actions that might challenge your concept of organization, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You do not wish to blow over due to the fact that you lack the skillset, tools, and secrets that have been evaluated and proven to produce great results.
So whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a successful service.
If you currently have an organization, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you must do to fail-proof your organization, how to bring in customers, and the tricks to considerably increase your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and attend to starting and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to successfully structure your organization. You get to find out how to deliver your message and interact value in such a way that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are advised to company owner who wish to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competition instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your company. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is crucial. , if there’s no value, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also provide your consumers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you already know about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is important and has changed the method entrepreneurs and organizations approach sales online.
It works because it considers the clients’ habits– and moves them through the different steps of your worth ladder till they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why understanding how to specify your target market is very important.
This secret lays out where your target audience (i.e., consumers who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s probably the most difficult aspect of running an effective online business.
Do you truly comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He shows you the best type of traffic that you must focus on and how it can transform your service. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re successful at it, it implies you can add more qualified consumers to your email list and release a successful item that people are prepared and all set to purchase right now.
In creating that appealing character, Russell Brunson defines the three elements you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these elements and their elements, and recognize the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to link and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have assisted him to shift into an in-demand web and an appealing character marketer.
Since it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring email sequences are over. Don’t just delight in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You ought to be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This might look basic but it’s effective nonetheless!
When you’re sending Seinfeld e-mails, Russell also provides great examples and written templates to speed up the process.
Area Three: Funnelology
In this section, the techniques and techniques for building high-converting funnels are talked about in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire car. What a horrible course to follow when constructing a company!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your service. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to totally understand and execute the techniques in my own online organization.
It not just opened my eyes to funnels and how to develop them but likewise the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This secret alone is basic to producing the best type of page, deal, and traffic that will lead to sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to completely understand. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company recommendations. It goes into the particular landing pages you can develop in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your products and services.
You can decide which you desire to start with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, particularly if you have an item you’re presently selling online (and even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire organization amazingly. That single word can function as bait.
Despite the industry you operate in, what you do, what items you provide, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this section since it was special in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what need to happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– consequently triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is quick but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your organization’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your market.
Easy methods that will work for any business model.
Establish and develop relationships relationship with your clients.
You may need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you carry out the information).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for starting and growing an organization.
You’ll discover a lot of aha moments while going through the sections. You’re assisted on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and service. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.