Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing ideas to totally value the book.
If you desire to learn from someone who has really made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
However in general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online organization.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to fully understand it. Or merely make it your buddy as you go about your online way of life service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it appropriate to both innovative and brand-new online business owners.
How many company books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online business only.
However don’t be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale a service or begin and follow tested ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You should consider another book.
DotCom Secrets provides smart insights and techniques to:
Existing business owners: If you haven’t begun a business at all or have no service concept, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can find out techniques to double and even triple your sales.
Positive online marketers: If you’re prepared to take steps that may challenge your concept of business, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You don’t want to blow over since you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce excellent results.
Whether you’re a newbie who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a successful company.
If you already have a company, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you need to do to fail-proof your company, how to bring in consumers, and the tricks to considerably increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– because they match each other and offer beginning and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your business. You get to find out how to provide your message and communicate worth in a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and get paid to share messages that will change someone else’s life.
Both books are suggested to business owners who wish to end up being more successful in their industries. Entrepreneurs who are developed to see chances in competition instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that details the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your company. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to building a sustainable service. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes whatever you already learn about growing a successful business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is important and has actually changed the way business owners and services approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the various steps of your value ladder till they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is essential.
This secret lays out where your target market (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s perhaps the most overwhelming element of running a successful online organization.
Do you truly understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He shows you the very best kind of traffic that you ought to focus on and how it can transform your service. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will cause a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it means you can add more competent customers to your e-mail list and release a successful product that individuals are prepared and all set to acquire immediately.
In producing that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these elements and their elements, and recognize the best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to link and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have actually helped him to shift into a desired internet and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your subscribers. This ‘value’ combined with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t simply take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You wish to be able to lead ideal clients back to your deal. This may look easy however it’s effective however!
When you’re sending Seinfeld emails, Russell also offers great examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this section, the techniques and tactics for constructing high-converting funnels are gone over in detail, as well as and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire car. What an awful path to follow when developing a company!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a few years ago (and numerous times more because that first time to totally comprehend and implement the methods in my own online organization.
It not only opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, 7-, or perhaps eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This trick alone is basic to developing the right kind of page, offer, and traffic that will cause sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to totally comprehend. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service recommendations. It goes into the particular landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
You can decide which you desire to begin with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have a product you’re presently selling online (or perhaps offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire business magically. That single word can act as bait.
Despite the industry you run in, what you do, what items you use, or the business design, this is the part that some of the effective business owners would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this area due to the fact that it was distinct in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it reveals what should take place once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– consequently causing visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your business’ significance using the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your industry.
Simple methods that will work for any service design.
Build relationships and develop relationship with your customers.
You might need to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you implement the details).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for beginning and growing a service.
You’ll discover a lot of aha minutes while going through the sections. You’re guided on how to include the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.