Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing principles to totally appreciate the book.
Dotcom Secrets is a great resource if you wish to gain from somebody who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to fully value it.
But in general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online business.
So if you’re prepared to learn from among the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to completely understand it. Or just make it your buddy as you tackle your online lifestyle business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both innovative and brand-new online business owners.
The number of business books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell speak about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin a business or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.
But don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to start or scale a service and follow tested ‘faster way’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to think about another book.
DotCom Secrets supplies wise insights and strategies to:
Existing company owner: If you have not started a service at all or have no service idea, the book might not be relevant to you.
Product owners: If you have an existing product currently, then you can find out strategies to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of business, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific outcomes, you don’t want to fizzle out.
So whether you’re a newbie who’s simply getting going or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a profitable organization.
If you already have an organization, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you must do to fail-proof your company, how to attract consumers, and the secrets to substantially improve your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– given that they match each other and provide for starting and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your service. You get to learn how to provide your message and communicate value in a way that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and make money to share messages that will alter someone else’s life.
Both books are suggested to company owner who want to become more effective in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding help your customers and customers?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your organization?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is key when it pertains to constructing a sustainable organization. , if there’s no value, clients and customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your clients with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you already understand about growing a lucrative company. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to build a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and businesses approach sales online.
It works since it takes into consideration the customers’ habits– and moves them through the various steps of your worth ladder till they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to determine or serve them. That’s why understanding how to specify your target market is very important.
This secret lays out where your target audience (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for the majority of people. It’s perhaps the most overwhelming element of running an effective online company.
Do you really understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation competence.
He shows you the best kind of traffic that you need to pay attention to and how it can change your company. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will lead to a sale.
Make certain you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it suggests you can include more qualified customers to your e-mail list and release a successful item that people are ready and all set to purchase right now.
In developing that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these components and their elements, and determine the best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have actually helped him to transition into an in-demand web and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on providing value to your subscribers. This ‘value’ combined with an irresistible open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of dull email sequences are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You should be purposeful and tactical about it anyways.
You want to be able to lead ideal clients back to your offer. This may look simple but it’s effective!
Russell likewise supplies good examples and composed templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and tactics for constructing high-converting funnels are talked about in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a chance that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole lorry. When developing a company, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a few years ago (and several times more since that very first time to fully comprehend and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them however also the 7 phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, and even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is basic to creating the ideal type of page, offer, and traffic that will result in sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to totally understand. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service suggestions. It enters into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and items.
You can choose which you want to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re currently selling online (or perhaps offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your whole business magically. That single word can act as bait.
Despite the market you operate in, what you do, what items you use, or the business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this section because it was special in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have actually assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. Once the visitor has actually effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– thus triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium clients.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will influence you to build a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your business’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Easy strategies that will work for any company design.
Establish and build relationships relationship with your consumers.
You may require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you implement the information).
The book is ideal for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a company.
You’ll stumble upon a lot of aha moments while going through the sections. You’re assisted on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and service. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly suggest that you get a copy of DotCom Secrets free of charge.