Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing concepts to completely value the book.
If you want to discover from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing ideas to totally appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online service.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it multiple times to totally understand it. Or simply make it your companion as you go about your online way of life company experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both sophisticated and new online business owners.
The number of service books do you still find appropriate in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell talks about are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re seeking to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online company only.
Do not be constrained by that because the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a company or begin and follow tested ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets offers wise insights and methods to:
Existing company owner: If you have not begun an organization at all or have no organization concept, the book might not be relevant to you.
Item owners: If you have an existing item currently, then you can learn strategies to double and even triple your sales.
Confident marketers: If you’re willing to take steps that might challenge your idea of service, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. Since you do not have the skillset, tools, and tricks that have been checked and shown to produce terrific results, you don’t want to fizzle out.
So whether you’re a novice who’s just starting or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful business.
If you currently have a business, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you need to do to fail-proof your business, how to bring in customers, and the secrets to substantially increase your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– because they match each other and provide for starting and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your organization. You get to learn how to provide your message and communicate value in a manner that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and make money to share messages that will change someone else’s life.
Both books are suggested to company owner who want to become more successful in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your company. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to developing a sustainable company. , if there’s no value, clients clients customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes whatever you currently learn about growing a rewarding service. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to build a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has altered the way business owners and businesses approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the various steps of your worth ladder up until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why understanding how to specify your target market is important.
This secret describes where your target audience (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for the majority of people. It’s probably the most complicated aspect of running a successful online business.
Do you really comprehend how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He shows you the best type of traffic that you ought to take note of and how it can transform your company. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding strategies, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re effective at it, it indicates you can add more qualified consumers to your e-mail list and launch a successful item that people are prepared and ready to acquire right away.
In producing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these elements and their aspects, and determine the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email design templates that have assisted him to transition into a desired internet and an appealing character marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.
You want to be able to lead ideal consumers back to your deal. This might look basic but it’s effective!
When you’re sending Seinfeld emails, Russell likewise offers excellent examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and tactics for developing high-converting funnels are discussed in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole automobile. When developing a company, what an awful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your company. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to fully understand and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to build them however also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is fundamental to developing the right type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing idea that you require to totally understand when producing a funnel– especially if you want visitors and causes trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business advice. It goes into the specific landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your services and products.
As soon as you’ve understood how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, especially if you have a product you’re presently selling online (or even offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a certain WORD can alter your entire business amazingly. That single word can act as bait.
Despite the market you run in, what you do, what products you provide, or the business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t understand this section since it was special in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what need to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. Once the visitor has successfully completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to purchase. It’s “unnoticeable”– which suggests there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– consequently triggering visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your business’ importance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your industry.
Basic methods that will work for any company design.
Establish and construct relationships connection with your consumers.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you carry out the info).
The book is ideal for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for starting and growing a business.
You’ll come across a bunch of aha minutes while going through the areas. More notably, you’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and organization. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets free of charge.