Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to completely appreciate the book.
If you desire to find out from somebody who has really made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing ideas to completely appreciate it.
However overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it numerous times to fully understand it. Or merely make it your companion as you set about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both innovative and new online business owners.
How many company books do you still discover appropriate in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with effective list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal building blocks for your company. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online business just.
However don’t be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to scale a service or start and follow tested ‘faster way’ that has been tested by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets provides clever insights and techniques to:
Existing entrepreneur: If you have not begun an organization at all or have no company concept, the book might not pertain to you.
Item owners: If you have an existing item already, then you can discover strategies to double and even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of business, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. Because you lack the skillset, tools, and tricks that have been evaluated and shown to produce fantastic results, you do not want to fizzle out.
So whether you’re a novice who’s simply getting going or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful business.
If you currently have a service, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you should do to fail-proof your company, how to attract clients, and the secrets to significantly improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– because they match each other and provide for starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your company. You get to discover how to provide your message and interact worth in such a way that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are advised to entrepreneur who want to end up being more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your organization. How does this understanding help your clients and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to developing a sustainable business. , if there’s no worth, clients consumers customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise offer your customers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you already understand about growing a successful service. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has altered the method business owners and companies approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your value ladder till they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why knowing how to define your target audience is important.
This secret outlines where your target market (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for the majority of people. It’s probably the most challenging aspect of running an effective online organization.
Do you really understand how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation competence.
He shows you the very best type of traffic that you need to take notice of and how it can change your service. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding methods, the secrets to communicating well with your audience that will result in a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it suggests you can include more qualified consumers to your e-mail list and introduce a successful product that people are prepared and all set to buy immediately.
In producing that appealing character, Russell Brunson defines the three components you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these elements and their elements, and identify the best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually assisted him to transition into an Attractive Character and a sought-after web online marketer.
The Soap Opera Sequence works since it profits from giving value to your subscribers. This ‘worth’ coupled with an alluring open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You should be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This may look basic however it’s powerful!
Russell likewise offers fine examples and composed design templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the methods and strategies for developing high-converting funnels are discussed in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire lorry. When building a company, what a horrible path to follow!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to fully understand and carry out the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, 7-, and even eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is essential to producing the right type of page, deal, and traffic that will cause sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely comprehend. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company advice. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive buyers for your products and services.
When you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, particularly if you have a product you’re presently offering online (or even offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire business amazingly. That single word can function as bait.
No matter the market you run in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this area since it was unique in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it reveals what must happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to purchase. But it’s “undetectable”– which implies there’s no pushy or deception included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– therefore causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to get premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your organization’ significance using the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy strategies that will work for any service model.
Establish and build relationships relationship with your customers.
You may need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you execute the details).
The book is perfect for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a company and beginning.
You’ll encounter a bunch of aha minutes while going through the sections. You’re assisted on how to include the concept into my own company.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets totally free.